This paper will address the topic of trust in a sharing enterprise by first introducing the new economic force called sharing economy. The next two chapters will present the construct of trust on the basis of literature that deals with trust in a business context as well as trust in the sharing economy. Furthermore, a trust-building framework for online sharing services will be presented based on a recent study that was conducted, exclusively on the building process of Peer to Peer (P2P) trust. In the discussion section in Chapter 5 different approaches to the importance of trust for P2P marketplaces will be discussed. Subsequently, conclusions will be drawn based on the contents of the previous sections while there will be also made recommendations for the future.
All over the world, people are renting rooms from strangers through Airbnb, outsourcing grocery trips to TaskRabbits, and getting across town with ride-sharing service BlaBlaCar. These people are participating in the sharing economy that has rapidly grown from a niche market to a mainstream social movement. Its continued growth thus the future success of sharing economy companies is contingent upon one crucial factor: trust. This term paper accordingly approaches the question: Can trust make or break a sharing enterprise?
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Introduction to the sharing economy
- Trust in a business context
- Business-to-consumer trust
- Trust in the sharing economy
- Trust in the company
- Trust in other consumers
- Discussion
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper explores the significance of trust in the success of sharing economy enterprises. It aims to determine whether trust is a crucial factor in the growth and sustainability of these businesses.
- The emergence and growth of the sharing economy
- The concept of trust in a business context
- The role of trust in the sharing economy, particularly between companies and consumers and among consumers themselves
- The development of trust-building frameworks for online sharing services
- The impact of trust on the success of peer-to-peer marketplaces
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the sharing economy as a rapidly growing phenomenon and highlights the importance of trust for its continued success. It sets the stage for the paper's central question: Can trust make or break a sharing enterprise?
- Introduction to the sharing economy: This chapter provides a comprehensive overview of the sharing economy, defining it as a collaborative consumption model that emphasizes access over ownership. It discusses the drivers behind its emergence and its potential impact on resource allocation and consumer behavior.
- Trust in a business context: This chapter delves into the concept of trust in a business context, focusing on the relationship between businesses and consumers. It explores various models and frameworks for understanding trust in this domain.
- Trust in the sharing economy: This chapter examines the specific role of trust in the sharing economy. It explores the different dimensions of trust, including trust in the company itself and trust among consumers who interact on sharing platforms.
- Discussion: This chapter analyzes the importance of trust for peer-to-peer marketplaces and explores various approaches to building and fostering trust in this context.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this paper include the sharing economy, collaborative consumption, trust, business-to-consumer trust, peer-to-peer trust, online sharing services, trust-building frameworks, and the impact of trust on the success of sharing enterprises.
- Quote paper
- Evelyn Walter (Author), 2016, Trust in the Sharing Economy. Can trust make or break a sharing enterprise?, Munich, GRIN Verlag, https://www.grin.com/document/333754
