Wind Power Project in Australia

Table of Contents

List of Figures

1 Introduction

2 Analysis of the Location
2.1 Natural Analysis
2.2 Economical Environment Analysis
2.3 Relevant Conclusions for the Project Planning

3 Communication Analysis
3.1 Analysis of the communication between German headquarter and Australia
3.2 Recommendation for the efficient Communication forms/techniques with regard to the occuring tasks/situations

4 Cultural Team analysis
4.1 cultural comparison by Hofstede's six dimensions
4.2 different behaviors due to the Hofstede analysis

5 Project Planning
5.1 Work breakdown structure (mixed version)
5.2 Task schedule with Gantt Chart

6 Conclusion

List of References

List of Figures

Image 1: map of Australia

Image 2: Topography Australia

Image 3: Climate Australia

Image 4: Wind scale Augusta

Image 5: Road Network Australia

Image 6: GDP Australia

Image 7: GDP per capita

Image 8: Unemployment Rate Australia

Image 9: literacy rate worldwide

Image 10: overlapping working time, summer time

Image 11: overlapping working time, winter time

Image 12: Hofstede analysis

Image 13: Work breakdown structure

Image 14: Gantt Chart, Event 1-12

Image 15: Gantt Chart, Event 13-24

Image 16: Gantt Chart, Event 25-34

1 Introduction

The PNE WIND AG is planning on a wind power project in Australia for one of his customers. The goal in the following chapter is to analyze is to the country, doing an analysis of the location i.e. the climate, the weather, the wind scale, the time zone(s), the topography the infrastructure and the optimal route for transport facilities. Furthermore, the economical environment will be analyzed too. This includes the GDP, the political system and the unemployment rate. Afterwards comes the analysis of the communication between the headquarter in Germany and the office in Australia during time zones and daylight saving time. In Addition the recommendations for the efficient communication forms or techniques with regard to the occurring situations. The fourth chapter will show the cultural comparisons between Australia and Germany by Hofstede's six dimensions in detail. Then comes the explanation of the different expected behaviors due to the Hofstede analysis. In chapter five the project will be explained in a detailed work break down structure and a task schedule with Gantt chart.

The last chapter will show a conclusion whether if building a wind farm in the subsequently selected town is feasible or not.

2 Analysis of the Location

2.1 Natural Analysis

Australia is located near Indonesia and is the continent between the South Pacific Ocean and the Indian Ocean as shown on the image below.

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Image 1: map of Australia

(source: http://www.ern.at/australia/australiendeutsch.html)

The capital of Australia is Canberra. Australia has more than one time zone, namely three. The first time zone is Australian Western Standard Time, were the city Perth is currently eight hours ahead of UTC/GMT. Alice Springs, which is nine hours and 30 minutes ahead of UTC/GMT is in the second time zone which has the Australian Standard Time. The third and last time zone is Australian Eastern Standard Time where the city Melbourne is 10 hours ahead of UTC/GMT. Australian Western Standard Time as well as Australian Central Standard Time has no Daylight Saving time.

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Image 2: Topography Australia

(source: http://www.nationsencyclopedia.com/photos/australia-topography-1361.jpg)

As the following graphic shows in detail, Australia is a country has several mountains and desert in the east, the south west and north west.

The Population in Australia amounts up to 19.913 Million citizens. The ethnic make-up is made up of 92% Caucasians, 7% Asians and 1% others, which include aboriginals. The religions of these more than 19 million citizens are divided in 26,1% Anglicans, 26% Roman Catholic, 24,5% other Christian, 11% non-Christian and 12,6% other religions.^[1]

The climate in Australia is usually sunny. Most of the time it's arid to semiarid in southern and eastern Australia to tropical in the north.

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Image 3: Climate Australia

(source: http://www.mytravellife.org/australien.html)

As the Image above shows, is most of the country consisting of desert.

Different than in Germany, seasons in Australia are in different months. Summer is from December to February, Autumn from March to May, Winter from June to August and Spring from September to November. Furthermore the weather in Australia can range from below zero temperatures of the snowy mountains to extreme heat of the northwest. Besides, the tropical regions in the north have high temperatures and humidity, distinct wet and dry seasons. The centre of the country is a dry, desert region with high daytime temperatures and a low amount of rain. The dry climate of Australia is causing most of the draughts, heat waves and bushfires. Furthermore, the regions in the south are temperated with temperatures ranging from hot to cold with moderate rainfall.^[2]

As the following graphic shows, is the wind speed in Augusta in an average scope.

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Image 4: Wind scale Augusta

(source: self made)

It is important, that the wind speed at the chosen Location is not in the stage 24 to 40 of speed, not because of the higher amount of electricity that can be taken but because of the damage the wind can done to the wind farm in example destroying the wind turbines. Therefore an average scale is best. The next important category to analyze is the traffic-wise accessability. Australia has four harbors. But not every harbor is usable for this wind farm project. In example the nearest harbor in Auckland, as well as the Wellington Harbor are not big enough for the huge seize of the shipment which needs to be transported. The other harbor in Sydney is to far away. So and the harbor in Melbourne is the only one left and is chosen because of its size and distance to the project place. The other traffic way is to take the plane. Overall Australia has more than 30 airports. As the following graphic below shows, is the road network as bad as imagined.

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Image 5: Road Network Australia

(source: http://www.coastshop.com.au/maps/road/aaus_map_states.jpg)

Most of the land is dessert and between 2 big cities is mostly sand and only one small city.

But more important is, that the chosen destination for the wind farm, Augusta is located in an area where a highway is. This means, that the staff and the equipment can be transported easily to the location. The travel time is unfortunately very long because of the huge distance between the harbor and the city.

Australia has a democratic, federal-state system form of government and is recognizing the British monarchy as sovereign. In the following chapter the economical environment of Australia will be analyzed.

2.2 Economical Environment Analysis

Due to the title economical environment analysis follows a graphic which shows the GDP of Australia in the years 2004 to 2014.

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Image 6: GDP Australia

(source: http://www.tradingeconomics.com/australia/gdp)

In 2004 the GDP was about 611.5 Billion US Dollar. In the years 2006 to 2009, the GDP increased to 1052.3 Billion US Dollar. In the following year 2010 the GDP decreased to 923.5 Billion US Dollar. The GDP in Australia grew in the year 2011 to 1138.3 Billion US Dollar, in the year 2012 to 1384.2 Billion US Dollar and in the year 2013 to 1532.4 Billion US Dollar. In the last year 2014 the GDP stagnated at 1560.6 Billion US Dollar.

The growing of the GDP per capita is thereby in the years 2004 to 2014 similar to the GDP. As the following graphic shows, is the GDP per capita in the year 2004 at a low of 38124,29 USD.

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Image 7: GDP per capita

(source: http://www.tradingeconomics.com/australia/gdp-per-capita-ppp)

In the following year the GDP per capita increased to 38834.15 USD. Until 2009, the GDP per capita grew each year. 2010 the GDP per capita decreased to 41168.03 USD. In the following years the GDP per capita increased to 41328.09 in 2011, 41670.62 in 2012, 42447.51 in 2013 and 42809.93 USD in 2014.

After the detailed explanation of the development of the GDP and the GDP per capita in Australia basic information about the Economy in Australia will follow. Australia is at the top of the OECD countries and is growing steadily since 1992. The base rate in comparison to other western industrialized nations comparatively high with a rate of 2,5% in August 2013. Essential for Australia's economy is the overflow of raw materials. Australia is a global example for the reconstruction of the economy and society of other nations. Even during the privatization is Australia then and now (previously state organized and unionized) further than Germany. The market economy has been unleashed but the government and the central bank hold the rudder fast. Furthermore, the tax reform brings the Australian high-tax-system closer to the US-model. The results of the performed deregulations and openings, which started in 1963 are now measurable. In total 17% of the GDP was generated since 2008 with the help of the export of raw materials. Moreover, the Australian success story is a result of the labour-government which was engineered from Paul Keating. This government is led by the national-liberal government now. The unique system of private social security through the "super anuation" (7,5% compulsory contributions into a pension fund) leads to a pool of savings of over 400 Mrd. AUD. These 400 Mrd. AUD siphoned from 2004 to 2008 German state banks, kfw and the world bank off. All of these banks raise credits on the Australian market. The development of the Australian bond market is the strongest draft horse at the efforts to establish Australia to a international finance center. The Australian stat break down his indebtedness.

The contrast to Japan could not be bigger because of the more and more boost programs to push the economy which lead the nation into a huge debt crisis. Lastly you can say, that the working productivity is much higher than in the USA.^[3]

The now following graphic shows in detail the development of the unemployment rate in Australia from 2004 to 2014.

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Image 8: Unemployment Rate Australia

(source: http://www.tradingeconomics.com/australia/unemployment-rate)

In the year 2004 the rate was about 5.5% high. Until 2008 the unemployment rate sunk to 4%. Between 2008 and 2010 the rate increased rapidly to a new high of almost 6%. In the next following years the unemployment rate fluctuated between 5.3 and 4.8%. After 2012 the unemployment rate increased at a new high of 6% in 2014. The rate is growing and is at 6.3% at the moment.^[4]

Another important part that needs to be analyzed of the economical environment is the literacy rate. The graphic below shows exactly the literacy rate of each country.

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Image 9: literacy rate worldwide

(source: http://www.fip.org/files/fip/pictograms/WorldLiteracyRate.png)

In Canada, the United States, Argentina, Russia, Europe, Greenland and Australia as well as New Zealand, the literacy rate is >97%, which means that only 3% of the population are illiterate persons. In Mexico, Ecuador, Colombia, Venezuela, Portugal, Greece, China, Thailand, Vietnam, Indonesia and the Philippines the literacy rate is 90-97%, which means, that 3-10% are illiterate persons. In Peru, Bolivia, Brazil, Namibia, South Africa, Rep. of the Congo, Kenya, Libya, Turkey, Jordan, Oman, Burma, Kuala Lumpur and Malaysia the literacy rate is 80-90%, which means that 10-20% of the population are illiterate persons. In Belize, El Salvador, Nicaragua, Gabon, Botswana, Tanzania, Tunisia, Egypt, Saudi Arabia, Iraq, Syria and Iran the literacy rate is 70-80%, which means that 20-30% of the population are illiterate persons. In Guatemala, Nigeria, Cameroon, Morocco, Algeria, Sudan, Angola, Zambia, Malawi, Democratic republic of the Congo, Uganda, Madagascar, India and Laos the literacy rate is 60-70%, which means that 30-40% of the population are illiterate persons. In Haiti, Mauritania, Liberia, Ghana, Togo, Yemen, East Timor and Papua New Guinea the literacy rate is 50-60%, which means that 40-50% of the population are illiterate persons. In Senegal, Guinea, Sierra Leone, Mali, Niger, Chad, Central African Republic, Ethiopia, Somalia, Afghanistan, Pakistan and Nepal as well as Bangladesh the literacy rate is over 50% which means that half of the population are illiterate persons.

[...]

^[1] source:http://www.kwintessential.co.uk/resources/globaltiquette/australia.html?highlight=YToxOntpOjA7czo5OiJhdXN0cmFsaWEiO30= (27.04.2015)

^[2] source: http://www.australian-information-stories.com/climate-of-australia.html (27.04.2015)

^[3] source: http://www.australien-info.de/daten-wirtschaft.html (17.05.2015)

^[4] source: http://www.tradingeconomics.com/australia/unemployment-rate (17.05.2015)