In the following the company of CBS Cooperation with a focus on CBS Television Net-work will be explored. After that the market position and the revenues will be examined.
The CBS Cooperation was organized in Delaware in 1986 and operates in five main businesses. The Cooperation sees itself as a “mass media company that creates and distributes industry-leading content across a variety of platforms to audience around the world”, which are Network Programming, Network News, Local Television, Radio Stations, Cable and Publishing. The business can be divided in Entertainment 60%, Cable Networks 16%, Publishing 6% and Local Broadcasting 20%. The acronym CBS stands for Columbia Broadcasting System. The cooperation owns 29 TV Stations, 16 of them are part of CBS Television Network which comes down to more than 200 local affiliates.
In the following paper the focus will be on the CBS Television Network which is a part of the Entertainment sector of CBS Cooperation.
Inhaltsverzeichnis (Table of Contents)
- Introduction of CBS
- Market analysis
- Value Chain of CBS
- Management and Strategies
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This term paper aims to provide a comprehensive analysis of CBS Corporation, with a particular focus on CBS Television Network. The paper explores the company's market position, revenue streams, and overall business strategy. It examines the key elements of CBS's success, including its programming, news coverage, sports broadcasts, and overall brand identity.
- The evolution and structure of CBS Corporation
- CBS Television Network's market position and revenue generation
- The role of programming in CBS's success
- The impact of sports broadcasts on CBS's viewership
- CBS's strategies for maintaining its position in the evolving media landscape
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction of CBS: This chapter provides an overview of CBS Corporation, its history, and its various business segments. It highlights the importance of CBS Television Network within the company's overall operations.
- Market analysis: This chapter examines the competitive landscape of the television broadcasting industry and analyzes CBS's market position and revenue generation strategies. It discusses the impact of advertising revenue and the importance of attracting viewers.
- Value Chain of CBS: This chapter explores the different stages involved in CBS's value chain, from content creation and production to distribution and audience engagement. It analyzes the key factors that contribute to CBS's ability to deliver its programming to viewers.
- Management and Strategies: This chapter focuses on CBS's management structure, its strategic decisions, and its efforts to adapt to the evolving media landscape. It discusses the company's approach to innovation, diversification, and maintaining its competitive edge.
Schlüsselwörter (Keywords)
This paper delves into key topics including CBS Corporation, CBS Television Network, television broadcasting, market analysis, revenue streams, programming, sports broadcasts, viewership, advertising, content creation, distribution, management strategies, and the evolving media landscape.
- Quote paper
- Alexandra Adamek (Author), 2016, CBS in the American Market. Management and Strategy Analysis, Munich, GRIN Verlag, https://www.grin.com/document/334836
