Crowdfunding as a Financing Tool for NGO Projects. An Analysis of Motivational Factors for Contribution


Bachelor Thesis, 2015

43 Pages, Grade: 1,7


Excerpt


Table of Contents

1. Introduction

2. Crowdfunding for German NGOs
2.1 From Classical Fundraising to Crowdfunding
2.2 Features, Advantages and Limitations
2.3 A Comparison of German Crowdfunding Platforms
2.3.1 Betterplace.org
2.3.2 Helpdirect.org
2.3.4 Ammado.com

3. Classification of Donors
3.1 The Donor Pyramid
3.2 Donor Segmentation
3.3 German Donor Statistics and Developments

4. Motives for Donating to Crowdfunding Projects
4.1 Motivational Theory
4.2 General Motives for Charitable Giving
4.2.1 Socially-oriented Motives
4.2.2 Identity-oriented Motives
4.2.3 Development-oriented Motives
4.2.4 Morally-oriented Motives
4.3 The Motives’ Relevance for Crowdfunding

5. Creating Incentives for Contribution to a Crowdfunding Campaign
5.1 Influencing Donor Behavior
5.1.1 Commitment
5.1.2 Reciprocity
5.1.3 Social Comparison
5.1.4 Tangible Incentives
5.2 Incentives in Applications and Features
5.2.1 The Community of Funders and the Meaning of Social Media
5.2.2 The Fun Factor: Gamification
5.2.3 The Democracy in Crowdfunding
5.3 Incentives in Content
5.3.1 Storytelling
5.3.2 Credibility and Transparency
5.3.3 Updates and Further Contact

6. Conclusion

References

Excerpt out of 43 pages

Details

Title
Crowdfunding as a Financing Tool for NGO Projects. An Analysis of Motivational Factors for Contribution
College
University of Applied Sciences Bielefeld  (Wirtschaft und Gesundheit)
Grade
1,7
Author
Year
2015
Pages
43
Catalog Number
V336774
ISBN (eBook)
9783668266766
ISBN (Book)
9783668266773
File size
982 KB
Language
English
Keywords
crowdfunding, financing, tool, projects, analysis, motivational, factors, contribution
Quote paper
Katharina Hauck (Author), 2015, Crowdfunding as a Financing Tool for NGO Projects. An Analysis of Motivational Factors for Contribution, Munich, GRIN Verlag, https://www.grin.com/document/336774

Comments

  • No comments yet.
Look inside the ebook
Title: Crowdfunding as a Financing Tool for NGO Projects. An Analysis of Motivational Factors for Contribution



Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free