This dissertation analyses the key influences on the emergence of Born Global Firms (BGFs) in the airline industry. Thus, it helps to contribute to the general knowledge on the topic known to date and to be an inspiration for future studies in this area. At the centre of attention is the question what key influences favoured the early and rapid internationalization in the case of the low cost airline easyJet.
In order to answer this question the appropriate methodology of a single case study content analysis approach was chosen. Hence reference is made to various documents and archival records such as books, company documents, company websites, journal articles, newspaper articles, official statistical data and other Internet sources. The time period under consideration is from the foundation of the firm to the first internationalization steps.
The results show that the market conditions of the low state protection in the home country, the strong opportunistic behaviour of easyJet when selecting the host country, the high internationality and extensive use of technology in the airline industry has promoted the early and rapid internationalization of eayJet. Further the findings recommend that majority of easyJet’s resources had a positive influence on early and rapid internationalization. The most important key influences could be identified in the Human Resources. Thus the founder of easyJet is a young, confident, international experienced man who possesses a positive mind-set, an international vision and a high risk-tolerance. Missing industry knowledge of the founder is compensated through the extension of the senior management.
Thus, we can conclude that the decisive aspect of whether or not to internationalize lies with the attitudes of senior management. In many cases it requires a “paradigm shift” in order to move toward the BGF model.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Key Words
- List of Figures
- Figure 1: Types of International New Ventures..
- Figure 2: Key influences for the early and rapid internationalization
- Figure 3: Key influences and success factors of BGFs
- Figure 4: Systematisation of air traffic..
- Figure 5: Market share development in Europe various business models.
- Figure 6: Percentage of easyJet bookings online..
- Figure 7: Number of easyJet aircrafts over time.
- Figure 8: Number of passengers in millions over time...
- Figure 9: Market share of low-cost carriers in Europe by number of departures in a week in 01/2014.
- Figure 10: Passengers transported in the UK.
- Figure 11: Total population Netherlands 1995 - 2000.
- Figure 12: EasyJet's revenue 1996 - 2000.
- Figure 13: Passengers transported in Germany 1995 – 2000...
- Figure 14: Timeline of the first easyJet internationalization steps......
- Figure 15: The career of Stelios 1967 – 1995.
- Figure 16: Price strategy low-cost airlines.
- Figure 17: Ryanair Passenger Growth in Millions.
- List of Tables
- Tab. 1: Research on the key influences on early and rapid internationalization..
- Tab. 2: Research on the key influences on the early and rapid internationalization (continuation) ..
- Tab. 3: Secondary data used in the case study.
- Tab. 4: EasyJet's fleet matrix in 2015
- Tab. 5: Low-cost carriers in Europe by number of departures in a week in January 2014
- Tab. 6: Sequence of low-cost airlines' entry into new destinations...
- Tab. 7: European airports traffic statistics..
- Tab. 8: Market key influences on the early and rapid internationalization of easyJet.
- Tab. 9: Comparison of low-cost airlines (February 1998).
- Tab. 10: EasyJet shareholders (November 2000) ..
- Tab. 11: Resource key influences on the early and rapid internationalization of easyJet....
- Tab. 12: Ryanair's punctuality...
- List of Abbreviations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This dissertation explores the key factors influencing the emergence of Born Global Firms (BGFs) in the airline industry, focusing specifically on the rapid internationalization of the low-cost airline easyJet. The study seeks to understand the influences that facilitated easyJet's early and rapid expansion into international markets.
- Key influences on the emergence of Born Global Firms (BGFs) in the airline industry
- Early and rapid internationalization strategies of BGFs
- Case study of easyJet's internationalization process
- The role of market conditions, company resources, and senior management attitudes in internationalization
- The "paradigm shift" required for adopting the BGF model
Zusammenfassung der Kapitel (Chapter Summaries)
This section will provide summaries of each chapter, highlighting the main themes, arguments, or narrative elements. Please note that summaries of the conclusion and final chapter are excluded to avoid spoilers.
Schlüsselwörter (Keywords)
This dissertation focuses on the key concepts of Born Global Firms (BGFs), internationalization strategies, early internationalization, rapid internationalization, and the airline industry. It examines the factors that contribute to the success of BGFs, particularly in the context of the low-cost airline industry. The study draws upon empirical research findings and explores the role of company resources, market conditions, and senior management attitudes in driving internationalization. The findings are analyzed in the context of easyJet's case study, highlighting the importance of a "paradigm shift" in adopting the BGF model.
- Quote paper
- Johannes Michl (Author), 2016, Key Influences on the Early and Rapid Internationalization in the Airline Industry. A Case Study on easyJet, Munich, GRIN Verlag, https://www.grin.com/document/337872
