This report is based on strategies which are utilized by the organization for creating long-term sustainable growth with competitive advantage. In this report, researcher has given its consideration upon UK automobile sector, especially BMW (British Motor Works) was taken into account.
Moreover, it will assist to understand internal & external strategy of BMW through critical analysis based on attractiveness & distinctness in automobile industry to suggest suitable strategy for the organization. For giving a deep understanding of corporate strategy & business strategy of BMW, Ansoff’s corporate strategy & Michael Porter competitive advantage strategy was taken into the account by the researcher as these strategies are most effective strategies in the case of BMW.
These strategies will assist to understand the market competencies & to measure the attractiveness of BMW which gives the company distinctive recognition in the automobile industry
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- INTRODUCTION
- AIM & OBJECTIVE
- CORPORATE STRATEGY
- Market Penetration
- Market Development
- Product Development
- Diversification
- CHOICE OF CORPORATE STRATEGY: MARKET PENETRATION
- BUSINESS STRATEGY
- Michael Porter's Competitive Strategy
- COST LEADERSHIP
- DIFFERENTIATION
- Focus or niche strategies
- Cost-focus strategy
- Differentiation-focus strategy
- CHOICE OF BUSINESS STRATEGY: COST LEADERSHIP
- Michael Porter's Competitive Strategy
- EVALUATION OF THE STRATEGY AND RECOMMENDATION
- SUITABILITY
- ACCESSIBILITY
- FEASIBILITY
- RECOMMENDATIONS CRITERIA
- REFERENCES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to suggest suitable corporate and business strategies for BMW, evaluating various options based on strategic models and concepts. The objective is to identify strategies that will help BMW gain a competitive advantage and enhance profitability within the UK automobile industry.
- Corporate Strategy for Sustainable Growth
- Competitive Advantage in the Automobile Industry
- Analysis of Ansoff's Matrix and Porter's Generic Strategies
- Evaluation of Strategic Suitability, Accessibility, and Feasibility
- Recommendation of Optimal Corporate and Business Strategies for BMW
Zusammenfassung der Kapitel (Chapter Summaries)
INTRODUCTION: This chapter introduces the context of the study, focusing on the need for organizations to adapt their strategies for long-term sustainability and competitive advantage in dynamic markets. It highlights the competitive pressures within the UK automobile industry and emphasizes the importance of corporate and business strategies in ensuring survival and growth. The chapter sets the stage for analyzing BMW's strategic options, focusing on how the company can use corporate and business-level strategies to differentiate itself from its competitors and gain a larger market share.
CORPORATE STRATEGY: This section explores the concept of corporate strategy and its role in defining the overall scope and direction of a corporation. It uses Igor Ansoff's corporate growth matrix as a framework to analyze BMW's strategic options, including market penetration, market development, product development, and diversification. The chapter delves into the implications of each strategy for BMW within the UK automobile market, considering market attractiveness and the company's existing capabilities and resources. The analysis prepares the groundwork for recommending a specific corporate strategy for BMW.
BUSINESS STRATEGY: This chapter focuses on business-level strategies and explores Michael Porter's competitive strategies: cost leadership, differentiation, and focus. It examines how each strategy could be implemented by BMW, considering the specifics of the UK automobile industry. The analysis provides a detailed exploration of the trade-offs involved in each approach, and investigates which approach aligns best with BMW's resources, capabilities and the characteristics of the competitive landscape. The chapter culminates in the selection of a suitable business strategy for BMW.
EVALUATION OF THE STRATEGY AND RECOMMENDATION: This chapter evaluates the chosen corporate and business strategies for BMW based on criteria of suitability, accessibility, and feasibility. It provides a thorough assessment of the selected strategies against these criteria. The chapter ultimately offers specific and well-justified recommendations for BMW based on the preceding analysis, ensuring that the proposed strategic direction is both effective and realistic.
Schlüsselwörter (Keywords)
Corporate strategy, business strategy, competitive advantage, sustainable growth, Ansoff's matrix, Porter's generic strategies, market penetration, cost leadership, differentiation, BMW, UK automobile industry, strategic analysis, strategic recommendations.
BMW Strategic Analysis: Frequently Asked Questions
What is this document about?
This document is a comprehensive strategic analysis for BMW in the UK automobile industry. It explores suitable corporate and business strategies, evaluating various options based on established strategic models like Ansoff's Matrix and Porter's Generic Strategies. The goal is to identify strategies that will enhance BMW's competitive advantage and profitability.
What are the key themes explored in this analysis?
The key themes include corporate strategy for sustainable growth, achieving competitive advantage in the automobile industry, analysis of Ansoff's Matrix and Porter's Generic Strategies, evaluation of strategic suitability, accessibility, and feasibility, and ultimately, the recommendation of optimal corporate and business strategies for BMW.
What corporate strategies are considered for BMW?
The analysis considers Ansoff's Matrix, evaluating four potential corporate strategies: Market Penetration, Market Development, Product Development, and Diversification. Each strategy's implications for BMW within the UK market are thoroughly explored.
What business strategies are considered for BMW?
The analysis uses Porter's Generic Strategies as a framework, considering three potential business strategies: Cost Leadership, Differentiation, and Focus (including Cost-Focus and Differentiation-Focus). The analysis examines how each strategy could be implemented by BMW, considering the UK automobile industry's specifics and the trade-offs involved.
How are the chosen strategies evaluated?
The selected corporate and business strategies are rigorously evaluated based on three key criteria: Suitability (alignment with BMW's goals and the market context), Accessibility (availability of resources and capabilities), and Feasibility (practical implementation and achievability). This ensures the recommendations are both effective and realistic.
What is the final recommendation of this analysis?
The final recommendation provides specific and justified strategic suggestions for BMW based on the suitability, accessibility, and feasibility analysis. While the specific recommendation isn't explicitly stated in this preview, it is the culmination of the entire analysis.
What are the key chapters included in this report?
The report includes an Executive Summary, Introduction, section outlining Aims and Objectives, chapters dedicated to Corporate Strategy and Business Strategy, a chapter evaluating the chosen strategy and providing recommendations, and finally, a list of references.
What are the key words associated with this report?
Key words include: Corporate strategy, business strategy, competitive advantage, sustainable growth, Ansoff's matrix, Porter's generic strategies, market penetration, cost leadership, differentiation, BMW, UK automobile industry, strategic analysis, strategic recommendations.
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- Kiran Kumar (Autor:in), 2016, Strategic Management On BMW, München, GRIN Verlag, https://www.grin.com/document/338411
