Samsung Group is a giant multinational enterprise composed of more than thirty affiliated corporations in various industries. Samsung Group is acting a significant of roles including supplier, designer, engineer and producer etc. As a global conglomerate, Samsung has achieved a great success in both domestic and foreign markets. Samsung mobile business has contributed enormously to the whole company, providing mobile phones that satisfy consumers’ needs. Samsung maintain the first position with innovated products, such as the Galaxy S5, Galaxy Note 4 and Galaxy Note edge across the whole mobile and smartphone markets in the world in 2014.
A closer look will be taken on Samsung’s mobile communications business. As Samsung intends to expand global footprint, international business strategy would be adopted inevitably by the company. The purpose of this paper is to exam a case of Samsung Mobile and explores how the environment impacts on Samsung’s international strategy by using appropriate strategic tools.
Table of Contents
Executive Summary
Introduction
Overview of Samsung
Development of Samsung
Company structure
Samsung mobile external environment analysis
PEST Analysis
Political factors
Economic factors
Social-cultural factors
Technological factors
Porter’s five forces analysis
Bargaining power of Suppliers
Bargaining power of Customers
Rivalry among existing firms
Threats of new entrants
Threats of substitute products of services
Key drivers of the mobile industry to influence Samsung international performance
Technology
Regulatory
Cost reduction
Buyer power
Evaluation and recommendation
Conclusion
Objectives and Topics
This report aims to conduct a comprehensive analysis of the Samsung Mobile business unit by evaluating both its internal operations and the external macro-environment. The primary objective is to investigate how various environmental factors shape Samsung's international business strategy and identify the key drivers within the mobile industry that dictate its long-term performance.
- Analysis of Samsung's corporate history and organizational structure.
- Application of PEST and Porter's Five Forces models to assess the competitive landscape.
- Examination of technological, regulatory, and economic drivers in the mobile industry.
- Evaluation of Samsung’s current international strategies and future recommendations.
Excerpt from the Book
PEST Analysis
None of the enterprises can prevent itself from the impact of the macro environment, thus knowing how the environment will change seems to be vital. There are a great number of factors that can influence the company; therefore, it would be impossible to identify all the factors and the extent they affect. Finding the key factors and clarify how they interact would be more practical. PEST analysis is used to explore external macro environment independent of the firm’s size, including political environment, economic environment, social-cultural environment and technological environment; however they are also composed of different aspects respectively as the graph shows below (CIPD 2011).
Chapter Summaries
Executive Summary: Provides an overview of Samsung's role as a global conglomerate and outlines the report's purpose of analyzing the impact of the environment on Samsung’s international strategy.
Introduction: Sets the context by describing Samsung Mobile's market position, business philosophy, and the methodological approach of using strategic tools for environmental analysis.
Overview of Samsung: Traces the historical development of Samsung Electronics and details the company's internal three-department organizational structure.
Samsung mobile external environment analysis: Introduces the necessity of environmental scanning and applies PEST and Porter's Five Forces frameworks to understand external pressures.
Key drivers of the mobile industry to influence Samsung international performance: Identifies critical success factors including technological innovation, regulatory compliance, cost reduction, and evolving buyer power.
Evaluation and recommendation: Critically assesses Samsung's current proactive strategies and suggests improvements in software, service, and ecosystem management.
Conclusion: Summarizes the major findings, emphasizing the importance of social-cultural and technological factors in driving international strategy.
Keywords
Samsung Mobile, International Strategy, PEST Analysis, Porter's Five Forces, Mobile Industry, Global Conglomerate, Strategic Management, Market Competition, Technological Innovation, Cost Reduction, Smartphone Market, Ecosystem Advantage, Business Environment, Corporate Structure.
Frequently Asked Questions
What is the primary focus of this report?
The report focuses on analyzing Samsung Mobile's business operations and how external environmental factors and industry-specific drivers influence its international strategic decisions.
What analytical frameworks are utilized?
The author employs PEST analysis to assess the macro-environment and Porter’s Five Forces to evaluate the specific competitive dynamics of the mobile industry.
What is the main research objective?
The goal is to examine the case of Samsung Mobile and explore how the changing environment impacts its international strategy through the use of strategic management tools.
What methodology is used to conduct the study?
The study relies on a qualitative approach, utilizing historical data, annual reports, and existing strategic management theories to analyze Samsung’s internal and external environment.
Which topics are covered in the main section of the report?
The main section covers corporate structure, PEST analysis (political, economic, social, technological), Porter's Five Forces, key industry drivers, and a final evaluation with recommendations.
Which keywords best describe the content?
Key terms include Samsung Mobile, International Strategy, PEST Analysis, Porter's Five Forces, and Technological Innovation.
How does the report categorize the competition in the mobile industry?
The report characterizes the smartphone market as a "duopoly" dominated by Samsung and Apple, while noting the rising threat from emerging Chinese firms like Huawei and Xiaomi.
What recommendation does the author provide regarding software development?
The author recommends that Samsung should place greater emphasis on improving its software capabilities and services to better compete with Apple's ecosystem advantage.
- Quote paper
- Fei Ying (Author), 2016, Samsung's international strategy. An Analysis, Munich, GRIN Verlag, https://www.grin.com/document/338598
