Samsung Group is a giant multinational enterprise composed of more than thirty affiliated corporations in various industries. Samsung Group is acting a significant of roles including supplier, designer, engineer and producer etc. As a global conglomerate, Samsung has achieved a great success in both domestic and foreign markets. Samsung mobile business has contributed enormously to the whole company, providing mobile phones that satisfy consumers’ needs. Samsung maintain the first position with innovated products, such as the Galaxy S5, Galaxy Note 4 and Galaxy Note edge across the whole mobile and smartphone markets in the world in 2014.
A closer look will be taken on Samsung’s mobile communications business. As Samsung intends to expand global footprint, international business strategy would be adopted inevitably by the company. The purpose of this paper is to exam a case of Samsung Mobile and explores how the environment impacts on Samsung’s international strategy by using appropriate strategic tools.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- Overview of Samsung
- Development of Samsung
- Company structure
- Samsung mobile external environment analysis
- PEST Analysis
- Political factors
- Economic factors
- Social-cultural factors
- Technological factors
- Porter's five forces analysis
- Bargaining power of Suppliers
- Bargaining power of Customers
- Rivalry among existing firms
- Threats of new entrants
- Threats of substitute products or services
- Key drivers of the mobile industry to influence Samsung international performance
- Technology
- Regulatory
- Cost reduction
- Buyer power
- Evaluation and recommendation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper examines Samsung Mobile's international strategy and how the external environment impacts it. It utilizes strategic tools to analyze Samsung's internal and external environments, identifying key drivers of the mobile industry and their influence on Samsung's international performance. The analysis considers historical examples to support the findings.
- Analysis of Samsung Mobile's external environment using PEST and Porter's Five Forces.
- Identification of key drivers within the mobile industry influencing Samsung's international strategy.
- Examination of Samsung's development, company structure, and current international strategy.
- Exploration of the impact of political, economic, social-cultural, and technological factors on Samsung's international strategy.
- Evaluation of Samsung's overall success and position in the global mobile market.
Zusammenfassung der Kapitel (Chapter Summaries)
Executive Summary: This section provides a concise overview of Samsung Group, highlighting its multinational structure and significant contributions across various industries. It emphasizes Samsung Mobile's considerable success, maintaining a top position in the global market due to innovative products like the Galaxy S5 and Note series. The summary introduces the paper's aim: to analyze Samsung Mobile's international strategy and how environmental factors impact it.
Introduction: The introduction positions Samsung Mobile as a leading mobile phone manufacturer, rapidly expanding its market share. It highlights Samsung's business philosophy—dedicating its resources to creating superior products and services globally. The introduction outlines the report's structure: a brief overview of Samsung's history, structure, and current international strategy, followed by an in-depth environmental analysis using strategic tools, identification of key industry drivers, and supporting historical examples.
Overview of Samsung: This section offers a brief overview of the Samsung Group, touching upon its founding in 1969 as a Korean corporation and its subsequent diversification into various industries. The section emphasizes its rapid growth and profitability, citing 2014 figures for employee count, sales, and profits to illustrate its global scale. The substantial contribution of Samsung Mobile to the overall success of the company is highlighted.
Development of Samsung: This chapter traces the evolution of Samsung, particularly its entry into the mobile phone market, initially considered a risky move. The section emphasizes the significant success achieved in this sector, leading to considerable profits and global market recognition. The rapid expansion and high market penetration are highlighted, illustrating Samsung's ability to transform and adapt to market demands.
Company structure: This section details Samsung Electronics' organizational structure, divided into three departments: component, consumer electronics, and IT/mobile. The IT/mobile department is further divided into wireless, network, and media solution divisions, illustrating the complex and multi-faceted nature of the corporation. The organizational chart demonstrates the hierarchical relationships within Samsung Electronics.
Samsung mobile external environment analysis: This chapter introduces the importance of considering external environmental factors when formulating international business strategies. It mentions the use of PEST analysis and Porter's Five Forces, focusing on the external factors evaluation matrix being inapplicable due to resource constraints.
PEST Analysis: This section explains the significance of understanding macro-environmental factors, acknowledging the impossibility of identifying all relevant aspects. The PEST analysis framework is used to explore the political, economic, social-cultural, and technological environments impacting Samsung, highlighting the complexity and interrelation of those factors.
Schlüsselwörter (Keywords)
Samsung, Mobile Industry, International Strategy, PEST Analysis, Porter's Five Forces, Global Market, Competitive Advantage, Innovation, Technology, External Environment, International Business.
Samsung Mobile International Strategy: Frequently Asked Questions
What is the main topic of this document?
This document provides a comprehensive overview of Samsung Mobile's international strategy. It analyzes the company's external environment, identifies key industry drivers, and examines the impact of various factors on Samsung's global performance.
What aspects of Samsung Mobile are covered in this analysis?
The analysis covers a range of topics, including Samsung's historical development, company structure, current international strategy, external environment analysis (using PEST and Porter's Five Forces), and key drivers within the mobile industry influencing its international performance. The document also includes an executive summary and chapter summaries.
What analytical frameworks are used in this document?
The document utilizes two primary analytical frameworks: PEST analysis to examine the political, economic, social-cultural, and technological factors influencing Samsung, and Porter's Five Forces to analyze the competitive landscape of the mobile industry.
What are the key findings or conclusions of this analysis (as indicated in the summaries)?
The analysis highlights Samsung Mobile's significant success in the global market, driven by innovation and adaptation to market demands. It emphasizes the importance of considering external environmental factors when formulating international business strategies. While specific detailed conclusions aren't explicitly stated in the summaries, the analysis aims to evaluate Samsung's overall success and position within the global mobile market.
What are the key themes explored in this document?
Key themes include Samsung's international strategy, the influence of the external environment on this strategy, the identification of key drivers in the mobile industry, and the evaluation of Samsung's success in the global market. The analysis explores how political, economic, social-cultural, and technological factors impact Samsung's international operations.
What is the purpose of the chapter summaries?
The chapter summaries provide concise overviews of each section of the document, outlining the key information and findings presented in each chapter. They give the reader a quick understanding of the content before delving into the detailed analysis.
What are the key words associated with this document?
Key words include Samsung, Mobile Industry, International Strategy, PEST Analysis, Porter's Five Forces, Global Market, Competitive Advantage, Innovation, Technology, External Environment, and International Business.
What is included in the table of contents?
The table of contents lists the following sections: Executive Summary, Introduction, Overview of Samsung, Development of Samsung, Company Structure, Samsung Mobile External Environment Analysis (including PEST and Porter's Five Forces analysis and key drivers), and Evaluation and Recommendation.
What is the overall objective of this document?
The overall objective is to examine Samsung Mobile's international strategy and how the external environment impacts it. The document aims to provide a comprehensive analysis of Samsung's position in the global mobile market, using strategic tools and historical examples to support its findings.
- Quote paper
- Fei Ying (Author), 2016, Samsung's international strategy. An Analysis, Munich, GRIN Verlag, https://www.grin.com/document/338598