Multinational corporations, for example, can actually be the catalyst of green supply chain practices and management especially when they have the power to establish sustainable internal operation as well as the capacity to influence their suppliers consisting of hundreds smaller companies to turn their operations greener. Novozymes on the other hand is a company that moves a step ahead in conducting CSR initiatives. It has leaped from risk and cost avoidance to new business. Novozymes produced enzymes that make reaction more efficient, faster and often reduce chemical by products. Being the world leader in bio-innovation, Novozymes supplies to over 40 industries in 30 countries. What makes Novozymes contribution highly important in the industry are their products that enable other companies to significantly minimise resources usage and waste produced. Instead of viewing CSR as a liability or a way to give back to the community, Novozymes directly have CSR initiatives to its business advantage.
Inhaltsverzeichnis (Table of Contents)
- 1.0 Introduction
- 2.0 Strategic Integration at Novozymes
- 2.1 Drivers for integration
- 2.2 How does Novozymes strategically integrate?
- 3.0 Stakeholder Engagement
- 3.1 Community Engagement
- 3.2 Customer Engagement
- 3.3 Engaging with NGOs
- 3.4 Multi-stakeholder engagement
- 3.5 Supplier engagement
- 4.0 Novozymes Communication and Reporting
- 4.1 Progress on the UN Global Compact's 10 principles (Highlights)
- 4.2 UNGC Communication on Progress (COP) - Peer review
- 4.3 Novozymes' Communication Policy
- 5.0 Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to explore how Novozymes, a global leader in bio-innovation, strategically integrates sustainability into its business model, driving both corporate success and environmental responsibility. The paper analyzes the company's journey from viewing CSR as a cost avoidance strategy to embracing it as a core business driver, highlighting key initiatives and drivers for integration.
- Strategic Integration of Sustainability
- Stakeholder Engagement and Collaboration
- Communication and Reporting on Sustainability Initiatives
- The Role of Leadership in Driving Sustainability
- Measuring and Achieving Sustainable Goals
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction discusses the increasing awareness of environmental issues caused by industrialization and the role of corporate social responsibility (CSR) in mitigating these impacts. It highlights Novozymes' unique approach to CSR, leveraging it as a competitive advantage to drive both business growth and environmental sustainability.
Chapter 2 focuses on Novozymes' strategic integration of sustainability into its business model. It explores the key drivers for this integration, including the recognition of CSR as a source of competitive advantage and the role of strong leadership in driving sustainable initiatives. The chapter also examines how Novozymes integrates sustainability into its operations, from research and development to sales and marketing.
Chapter 3 examines Novozymes' stakeholder engagement strategies, highlighting its commitment to collaborating with a diverse range of stakeholders, including communities, customers, NGOs, and suppliers. The chapter discusses how Novozymes engages with these stakeholders to address their concerns and build trust.
Chapter 4 delves into Novozymes' communication and reporting on sustainability initiatives. It outlines the company's progress on the UN Global Compact's 10 principles and its commitment to transparent and comprehensive reporting on its sustainability performance.
Schlüsselwörter (Keywords)
Corporate Social Responsibility, Sustainability Integration, Stakeholder Engagement, Bio-Innovation, Sustainable Business Practices, Environmental Responsibility, Communication and Reporting, UN Global Compact, Novozymes, Leadership, Green Technology, Life Cycle Analysis.
- Arbeit zitieren
- Alia Nadhirah Ahmad Kamal (Autor:in), Alison Manion (Autor:in), Shing Yeu Low (Autor:in), 2014, Novozymes. Sustainability Integration and Communication, München, GRIN Verlag, https://www.grin.com/document/342868
