Inditex is one of the largest fashion companies in the world and owns eight different store formats: ZARA, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, ZARA Home and Uterqüe – with over 6249 stores in 86 markets. This Assignment deals with ZARA, which is the most important and profitable subsidiary of Inditex.
One main reason for ZARA´s success is the company’s right marketing strategy, which is based on defining and analyzing a certain target market. This assignment serves to define and to analyze ZARA´s market from a global point of view.
After a short introduction into the topic the company is presented in chapter 2 in-cluding the facts, figures, goals and objectives of ZARA.
Chapter 3 concerns the external and the internal analysis of ZARA -using the theo-retical approaches PEST- and SWOT-Analysis. These analyzing techniques are necessary in order to obtain detailed information about the company, which is a prerequisite for the subsequent definition and analysis of the market presented in chapter 4.
Chapter 4 deals with the market and the competitors. The analysis and definition of the market are based on facts and figures concerning the market segmentation, target customers, competitors and ZARA’s strategy.
The conclusion is presented in chapter 5, along with a personal, critical statement and the outlook on future studies.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Table of Contents
- List of Abbreviations
- List of Figures
- List of Tables
- Introduction
- ZARA Company Description
- Facts and Figures
- Goals and Objectives
- External and Internal Analysis of ZARA
- PEST Analysis
- Political Analysis
- Economical Analysis
- Social Analysis
- Technological Analysis
- SWOT Analysis
- Strengths and Weaknesses
- Opportunities and Threats
- Market and Competition
- Market Segmentation and Target Customers
- Rivalry among Competitors
- Differentiation Strategy
- Conclusion and Outlook
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This assignment aims to define and analyze the market for ZARA, a subsidiary of the Inditex group, from a global perspective. It explores the factors behind ZARA's success, particularly its marketing strategy.
- ZARA's company description and key facts and figures
- External and internal analysis of ZARA through PEST and SWOT analyses
- Market segmentation and target customers
- Competitive landscape and ZARA's differentiation strategy
- ZARA's marketing strategy and its impact on success
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: Provides an overview of the topic and the company, highlighting the importance of understanding ZARA's market from a global perspective.
- ZARA Company Description: Presents key facts, figures, goals, and objectives of the company, providing a foundational understanding of ZARA's operations and aspirations.
- External and Internal Analysis of ZARA: Utilizes PEST and SWOT analyses to examine the external and internal factors affecting ZARA, highlighting both opportunities and challenges.
- Market and Competition: Delves into market segmentation, target customer analysis, and competitive rivalry, revealing ZARA's strategic approach to navigating its market.
Schlüsselwörter (Keywords)
The text focuses on the global market for ZARA, utilizing concepts such as PEST and SWOT analysis, market segmentation, target customers, competitive rivalry, and differentiation strategies. The core theme is the analysis of ZARA's marketing strategy and its contribution to the company's success.
- Quote paper
- Rima Hammoudeh (Author), 2014, Zara, from Spain to the big wide world. Company analysis, markets and competition, Munich, GRIN Verlag, https://www.grin.com/document/346473
