Twitter which is a product of Computer Science and Technology advancements, improved the connenction between Donald Trump and the citizens of the United States of America in such a huge way. The flexibility, ease, as well as the interactive capacity of Twitter as a social networking platform, not only helped Donald Trump to build his brand as a potential presidential candidate but also established the most relevant platform where he could respond to any of the concerns of citizens in the most satisfactory way possible.
Notably, the public is more connected to a person who reaches out to the people. And Twitter to a large extent gave Donald Trump the possibility to reach out to the general public in a way that no other communication media could.
Inhaltsverzeichnis (Table of Contents)
- EXCERPT
- INTRODUCTION
- HOW TWITTER HELPED TO CREATE DONALD TRUMP BRAND
- In light of the above, it is worth considering some of the strategies applied by Donald Trump in his pursuit of building a brand for himself in the social community.
- HARNESSING THE POWER OF TWITTER FOR 2016 ELECTIONS
- HOW TRUMP USES TWITTER: A SAMPLE OF TWEETS
- CONCLUSION
- REFERENCES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper explores the role of Twitter in Donald Trump's successful presidential campaign in 2016. The author argues that Trump's strategic use of Twitter, a product of technological advancements in computer science, enabled him to build a brand, connect with voters, and ultimately secure victory.
- The transformative power of social media in modern governance and political communication.
- The role of Twitter in building and promoting a political brand.
- The strategic use of controversy and timing to maximize online engagement.
- The impact of social media on traditional political campaigning and communication.
- The potential influence of social media bots on election outcomes.
Zusammenfassung der Kapitel (Chapter Summaries)
- EXCERPT: This excerpt introduces the concept of Twitter as a powerful tool for political communication, highlighting its flexibility and interactive capabilities. It argues that Twitter played a significant role in Donald Trump's presidential campaign by allowing him to connect directly with voters.
- INTRODUCTION: This chapter provides an overview of the transformative impact of internet technology on social aspects, including governance and communication. It emphasizes the rise of social media platforms like Twitter and their importance in contemporary political discourse.
- HOW TWITTER HELPED TO CREATE DONALD TRUMP BRAND: This section examines how Donald Trump utilized Twitter to build his political brand. It explores his strategies for creating controversy, leveraging trending topics, and engaging with his audience to gain followers and establish a strong online presence.
- HARNESSING THE POWER OF TWITTER FOR 2016 ELECTIONS: This chapter analyzes how Trump leveraged his Twitter presence during the 2016 election campaign. It highlights his use of Twitter to attack political rivals, engage in populist rhetoric, and amplify his messages through retweets and bot supporters. It also discusses the role of social media in his victory over Hillary Clinton.
Schlüsselwörter (Keywords)
This paper focuses on key topics such as political communication, social media, Twitter, Donald Trump, presidential elections, branding, controversy, online engagement, and bot supporters. The study examines how these elements contributed to Trump's electoral success in 2016.
- Quote paper
- Felix Babatunde Ale (Author), 2016, Trump's dramatic electoral victory. Attestation to the power of space technology, Munich, GRIN Verlag, https://www.grin.com/document/346702
