The aim of this paper is to analyse the process of the internationalisation progress of ThyssenKrupp in Brazil. In chapter 2 there will be the analysis of motives for the realisation of the internationalisation project by the time of the decision-making. The analysis of developed problems tells us why the expected success did not result from the transaction. Which factors led to failure? Finally a critical reflexion of the turned out challenges is carried out and shows potential for optimisation of this internationalisation transaction. The paper ends with the conclusion.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Analysis
- Reasons for internationalisation
- Problem statement
- The Decision
- The Building Process
- Environmental Damage
- Consideration of Sale
- Critical reflexion
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to analyse the internationalisation of ThyssenKrupp in Brazil, focusing on the decision-making process, the problems encountered, and the potential for optimisation.
- Motives for internationalisation
- Challenges and problems encountered during the project
- Impact of the project on the company's financial performance and share price
- Critical analysis of the project's success or failure
- Potential for optimisation of internationalisation strategies
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides an overview of the internationalisation project, outlining ThyssenKrupp's investment in Brazil and the project's initial objectives. Chapter 2 delves into the analysis of the motives for internationalisation, the problems encountered during the project's implementation, and the reasons for the project's deviation from initial expectations. This chapter also includes a critical reflection on the challenges faced and explores potential areas for improvement. The conclusion summarizes the key findings and insights gained from the analysis.
Schlüsselwörter (Keywords)
Internationalisation, ThyssenKrupp, Brazil, steelworks, project management, cost overrun, environmental impact, financial performance, share price, critical analysis, optimisation, globalisation.
Frequently Asked Questions
What is the main focus of the ThyssenKrupp Brazil internationalisation analysis?
The paper analyses the internationalisation process of ThyssenKrupp in Brazil, specifically examining the motives behind the investment and the factors that led to its eventual failure.
What were the primary motives for ThyssenKrupp to invest in Brazil?
Key motives included accessing new markets, securing raw materials, and leveraging lower production costs for steelworks in a globalised economy.
What problems were encountered during the building process in Brazil?
The project faced significant cost overruns, technical challenges during construction, and serious environmental damage issues that led to legal and reputational problems.
How did the Brazilian project affect ThyssenKrupp's financial performance?
The project resulted in massive financial losses, a significant increase in corporate debt, and a negative impact on the company's share price.
What are the key takeaways for future internationalisation strategies?
The analysis suggests the need for better risk management, more realistic cost estimations, and a deeper understanding of local environmental and legal frameworks before committing to large-scale foreign investments.
- Quote paper
- Anonym (Author), 2014, Ex Post Analysis of the Internationalisation of ThyssenKrupp in Brazil, Munich, GRIN Verlag, https://www.grin.com/document/349770
