The role of Social Media in B2B communication

Essay , 2016 , 12 Pages , Grade: 78

Business economics - Offline Marketing and Online Marketing

The aim of this paper is to analyse existing academic literature and researches and to discuss the role of social media in B2B field. The second, this paper proposes the evidence of social media importance for B2B companies. The third, it illustrates online tendencies in social media for B2B companies. The forth, this study explains why B2B companies are lagging B2C companies on social media activities.

Contents

Introduction

Social marketing for B2B: to use or not to use?

Potential for B2B companies

Challenges for B2B companies

Strategy and tactics

Conclusion

References

• College: University of Brighton (Business School)
• Course: Digital marketing
• Grade: 78
• Author: Valeriya Zhukova (Author)
• Publication Year: 2016
• Pages: 12
• Catalog Number: V349995
• ISBN (eBook): 9783668375222
• ISBN (Book): 9783668375239
• Language: English
• Tags: branding, communication, social media, B2B