The first chapter discusses the employer branding implementation strategy going through four phases. Each step includes an instrument, for a better understanding.
The next chapter discusses the positioning of nonprofits as well as their organizational structure. After defining the backgrounds some of NPO’s main objectives have been determined.
Due to the research of employer branding and NPO’s the author could put the topics together and determine greatness and limits of implementation employer branding to NPO’s
Based on the fact that each source has different explanations, the author tried not to rely so much on them. Logical thinking was a large help to complete this assignment.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Essentials
- Positioning
- Implementation of Employer Branding Strategy in Companies and Organizations
- Analysis Phase: Target Group Needs
- Planning Phase: Employer Value Proposition
- Determination of the Employer Brand
- Implementation Phase: Internal and External Communication
- Theory of Nonprofit Organizations
- Positioning
- Internal Organization Structure
- Objectives
- Challenges and Issues of the Nonprofit Sector With Respect to Human Resource - and Marketing Management
- Employer Branding in Nonprofit Organizations
- Limits
- Greatness
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This assignment examines the application of employer branding as a human resource strategy in nonprofit organizations, exploring both its potential benefits and limitations. The research considers how the principles of employer branding can be adapted and implemented in the unique context of nonprofit organizations.
- Defining and Understanding Employer Branding
- The Specific Challenges and Opportunities of the Nonprofit Sector
- Identifying Potential Benefits and Drawbacks of Employer Branding for Nonprofits
- Exploring Strategies for Successful Implementation of Employer Branding in Nonprofit Organizations
- Analyzing the Role of Social Value and Impact in Nonprofit Employer Branding
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the concept of employer branding and outlines the four key phases of its implementation: analysis, planning, determination, and implementation. The author emphasizes the importance of understanding target audience needs and developing a strong employer value proposition.
- Theory of Nonprofit Organizations: This chapter provides an overview of nonprofit organizations, focusing on their unique positioning within the three-sector model, their internal organizational structures, objectives, and the challenges they face in human resource and marketing management.
- Employer Branding in Nonprofit Organizations: This chapter explores the specific considerations for implementing employer branding in nonprofit organizations, examining both the potential limitations and the unique advantages of this strategy.
Schlüsselwörter (Keywords)
The key topics addressed in this paper include employer branding, nonprofit organizations, human resource management, marketing management, social value, employee recruitment, employee retention, organizational culture, and the "war for talent". The study focuses on the challenges and opportunities of applying employer branding principles to attract and retain talent within the nonprofit sector.
- Quote paper
- Irina Düsseldorf (Author), 2015, Greatness and Limits of Employer Branding as a Human Resource Strategy for Nonprofit Organizations, Munich, GRIN Verlag, https://www.grin.com/document/350009
