To provide a holistic picture of B2B e-commerce and factors that influence on website’s effectiveness, this paper is organized as follows. First, types of e-commerce models and the role of website in B2B are addressed. This is followed by a discussion of factors that result in B2B website’s effectiveness.
Inhaltsverzeichnis (Table of Contents)
- The role of the website in B2B e-commerce
- Factors that influence on B2B website’s effectiveness
- Design quality (colour, readable font, layout) of the website
- Quality of Structure (menu/navigation)
- Communication quality
- Quality of informative visual aspects (content quality, vocabulary, readability)
- Interactivity of a website
- Summary
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to examine the factors that influence the effectiveness of B2B IT websites. It begins by discussing the role of websites in B2B e-commerce, exploring different e-commerce models and the importance of websites for business success. The paper then delves into various factors that contribute to a B2B website's effectiveness, focusing on design, structure, communication, content quality, and interactivity.
- The role of websites in B2B e-commerce
- Factors influencing B2B website effectiveness
- The importance of design, structure, and communication
- The impact of content quality and interactivity on website performance
- The relationship between website effectiveness and user satisfaction
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1 examines the role of websites in the B2B e-commerce landscape. It discusses different types of e-commerce models and highlights the significance of websites for B2B companies, emphasizing their potential to improve company visibility, enhance communication, and increase profitability. It also underscores the importance of analyzing business and website data to inform website development and investment strategies.
Chapter 2 dives deeper into the factors that contribute to the effectiveness of B2B websites. It explores design quality, including color, font readability, and layout, and their impact on usability. The chapter then examines the role of a website's structure and navigation features in facilitating information access and user experience. It further explores the significance of communication quality, encompassing contact information, online help, and call-to-action buttons. Lastly, it examines the impact of content quality, including informative aspects, vocabulary, and readability, on user engagement and perception of the company.
Schlüsselwörter (Keywords)
Key topics and concepts explored in this work include B2B e-commerce, website effectiveness, website design, usability, structure, communication, content quality, interactivity, user experience, customer satisfaction, online marketing, and SMEs. It emphasizes the importance of these factors in shaping the success of B2B IT websites and discusses their influence on user behavior and business outcomes.
- Quote paper
- Valeriya Zhukova (Author), 2016, Factors that influence on B2B IT website’s effectiveness, Munich, GRIN Verlag, https://www.grin.com/document/350525
