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Apple Music Report. An underperforming Giant

Title: Apple Music Report. An underperforming Giant

Research Paper (undergraduate) , 2016 , 12 Pages , Grade: 85%

Autor:in: Mario Terrigno (Author), Mattias Eliasson (Author), André C. Kohl (Author)

Sociology - Media, Art, Music
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Summary Excerpt Details

This paper is about Apple Music, the streaming music service developed by Apple, and its significant challenges and opportunities within the streaming music industry.

The object of this paper is to provide a detailed analysis of the industry in which Apple Music operates, what resources and capabilities the company has, and what strategic choices it has already taken. The final part of the paper will discuss potential strategic development that should occur within the company in order to increase the value of the service, its market share, and ultimately Apple’s bottom line.

Apple Music was announced on the 8th of June 2015 and was available to weeks after the announcement. It offers unlimited streaming music and videos for $9,99 per month for individual membership, $14,99 for family membership, and $5,99 for students. The choice of this company is due to the rate streaming music industry is growing, because of its high level of competition and because of the amount of importance the service has for the whole Apple ecosystem.

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • Introduction
  • Industry Analysis
  • Competition
    • Threat of New Entrants
    • Bargaining Power of Suppliers
    • Bargaining Power of Customers
    • Threat of Substitute
    • Competition within an industry
  • Current Strategy Analysis
  • Future Strategic Developments
  • References

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper aims to analyze Apple Music, a streaming music service developed by Apple, and its challenges and opportunities within the growing streaming music industry. The paper examines the industry, Apple Music's resources and capabilities, and its strategic choices. It concludes by discussing potential strategic developments to enhance the service's value, market share, and ultimately, Apple's bottom line.

  • The growing streaming music industry and its impact on Apple Music.
  • The competitive landscape of streaming music services.
  • Apple Music's current strategic position and its resources and capabilities.
  • Potential strategic developments to improve Apple Music's performance.
  • The importance of Apple Music to the overall Apple ecosystem.

Zusammenfassung der Kapitel (Chapter Summaries)

The paper begins with an introduction to Apple Music and its context within the streaming music industry. It then provides an analysis of the industry, highlighting its growth and the competitive landscape. The paper examines the competitive forces at play, including the threat of new entrants, bargaining power of suppliers and customers, threat of substitutes, and competition within the industry. The paper then analyzes Apple Music's current strategy and resources, followed by a discussion of potential future strategic developments to improve its performance and market share.

Schlüsselwörter (Keywords)

Apple Music, streaming music, industry analysis, competition, strategic development, Apple ecosystem, Spotify, YouTube, digital music, revenue growth, market share, paid subscriptions, free subscriptions.

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Details

Title
Apple Music Report. An underperforming Giant
College
Grenoble Ecole de Management
Course
Introduction to Global Strategy
Grade
85%
Authors
Mario Terrigno (Author), Mattias Eliasson (Author), André C. Kohl (Author)
Publication Year
2016
Pages
12
Catalog Number
V351754
ISBN (eBook)
9783668383388
ISBN (Book)
9783668383395
Language
English
Tags
Apple Apple Music streaming systems streaming music
Product Safety
GRIN Publishing GmbH
Quote paper
Mario Terrigno (Author), Mattias Eliasson (Author), André C. Kohl (Author), 2016, Apple Music Report. An underperforming Giant, Munich, GRIN Verlag, https://www.grin.com/document/351754
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