This essay will analyse Coca Colas Marketing campaign “no Labels”, focusing on the importance of Content Marketing in connection with current events. In addition it will answer the question if it is possible for other companies to follow given example.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Content Marketing
- History and definition of Content Marketing
- Increase of Content Marketing - from “Push-“ to “Pull-Marketing”
- Modern Values
- Consumers attitude
- Content Marketing as key to success in the modern marketing environment or just another trend?
- Coca Cola
- History
- Facts and Figures
- “Content 2020”
- „No Label“ campaign
- Outline
- Analysis
- Time and Place
- Social Media Airing
- Brand recognition
- Coca Cola's 70%, 20% and 10% marketing budget rule.
- Results
- Possibility of other companies to follow Coca Cola's lead
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay examines Coca Cola's “No Labels” marketing campaign, focusing on the importance of Content Marketing in connection with current events. It explores the evolution of Content Marketing from "Push" to "Pull" marketing, considering the role of modern values and consumer behavior. Furthermore, it seeks to determine the feasibility of other companies following Coca Cola's example.
- Content Marketing and its historical development
- Modern values and consumer behavior in the digital age
- The rise of "Pull" marketing and its implications for companies
- Coca Cola's "No Labels" campaign as a case study for Content Marketing
- The potential for other companies to adopt similar strategies
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction explores the idea of first impressions and how they are often based on superficial judgments. It introduces Coca Cola's “No Labels” campaign, which aimed to challenge preconceived notions and encourage deeper connections. The chapter on Content Marketing delves into its historical development and evolution, discussing the transition from "Push" to "Pull" marketing. This shift is linked to changing consumer values, digital technologies, and the desire for two-way communication. The chapter on Coca Cola provides background information on the company, its marketing strategy, and its “Content 2020” initiative. The "No Labels" campaign is then examined in detail, analyzing its time and place, social media presence, brand recognition, and results.
Schlüsselwörter (Keywords)
Content Marketing, “Push” Marketing, “Pull” Marketing, modern values, consumer behavior, digital technologies, Coca Cola, “No Labels” campaign, brand awareness, social media, marketing strategy.
- Arbeit zitieren
- Lisa Wiechert (Autor:in), 2016, Content Marketing in the 21st century, München, GRIN Verlag, https://www.grin.com/document/357859
