This work shortly introduces into the concept of the business model canvas by introducing its buikding blocks, showing their interconnectedness and introducing their characteristics and guiding questions respectively.
Inhaltsverzeichnis (Table of Contents)
- The Basic Idea of the BMC
- The Building Blocks of the BMC
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document aims to provide a comprehensive overview of the Business Model Canvas (BMC) as described in Osterwalder, Pigneur, and Clark's 2010 book "Business Model Generation". It explores the basic structure and pattern of application of the BMC, highlighting its use in feasibility studies.
- The core concept of the BMC as a tool for defining and understanding business models.
- The nine building blocks of the BMC and their interdependencies.
- The use of the BMC in feasibility studies.
- The strengths and limitations of the BMC.
- The importance of a shared language for discussing business models.
Zusammenfassung der Kapitel (Chapter Summaries)
The Basic Idea of the BMC
This chapter defines the basic concept of a business model as proposed by Osterwalder, Pigneur, and Clark. It emphasizes the importance of a shared understanding of business models to facilitate effective communication and collaboration. The chapter introduces the nine building blocks of the BMC, which serve as a framework for analyzing all key aspects of a business model.
The Building Blocks of the BMC
This chapter delves into the nine building blocks of the BMC, providing a detailed description of each block and its role in the overall business model. It showcases the interdependencies between the building blocks, highlighting how changes in one block can impact others. The chapter also discusses the importance of considering the dynamic nature of business models and the need for ongoing analysis and adaptation.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this document include: Business Model Canvas, business model generation, feasibility studies, value proposition, customer segments, revenue streams, key resources, key activities, key partnerships, cost structure, building blocks, interdependencies, shared language.
Frequently Asked Questions
What is the Business Model Canvas (BMC)?
The BMC is a strategic management tool used to define, visualize, and analyze a business model through nine essential building blocks.
Who are the creators of the Business Model Canvas?
The concept was proposed by Alexander Osterwalder, Yves Pigneur, and Alan Clark in the 2010 book "Business Model Generation".
How many building blocks are in the BMC?
There are nine building blocks: Value Proposition, Customer Segments, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.
Can the BMC be used for feasibility studies?
Yes, the document explores how the BMC serves as a framework for assessing the viability and interconnectedness of different business components during a feasibility study.
Why is a 'shared language' important for business models?
A shared language facilitates effective communication and collaboration among stakeholders when discussing or innovating business strategies.
- Quote paper
- Felix Zappe (Author), 2017, The Business Model Canvas as a mean for feasibility studies, Munich, GRIN Verlag, https://www.grin.com/document/358192
