Blackberry is a Canadian-based company that was once a market leader in mobility solutions. However, its products have faced significant challenges from the leading industry players like Samsung, Sony, and iPhone among many others.
The company has, however, refused to face out, introducing different kinds of new strategies and relying on its core strengths to remain existing in the market. Most of the strategies it has launched previously have failed due to the rigid and closed operating system it has been using. However, the company finally gave in to pressure and embraced both android and windows platforms in 2016.
The company has therefore combined the customer needs in the market with their strong reputation of ambient security to offer the enthusiasts with mobility solutions that can be very competitive in the market. How successful the ambitious strategy would remain a major area of interest, but various informing elements like the risks, challenges, and opportunities surrounding the new strategies are evident in the market.
This paper explores the cases of the telephone company new strategies released in 2016 to embrace its key strengths, and the market needs to develop solutions that are believed to be game changers. The risks factors and the opportunities are also discussed in the paper. These are followed by strong recommendations that the company can assimilate for successful strategic implementations.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- The Company Background
- Reasons For This Business Strategy Case
- Potential Issues That Compromise Strategic Objectives
- The Value Of The Introduced Strategic Changes
- Impacts Of The Strategy In The Industry
- Recommendations
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper examines the new strategies implemented by BlackBerry in 2016, which aim to leverage its strengths and cater to market needs in the mobile industry. It analyzes the company's decision to embrace Android and Windows platforms, its approach to software development, and the potential risks and opportunities associated with these strategic moves. The paper also provides recommendations for successful implementation of these strategies.
- Blackberry's strategic shift towards Android and Windows platforms
- The company's focus on software development and outsourcing of handset manufacturing
- The potential challenges and opportunities presented by the new strategy
- The impact of these changes on the mobile industry
- Recommendations for successful implementation of the new strategies
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: This chapter provides an overview of BlackBerry's new strategies, its past challenges, and the potential for success in a competitive mobile market. It highlights the company's decision to embrace Android and Windows platforms, its reliance on its strengths in security, and the need for careful consideration of risks and opportunities.
- Introduction: This chapter introduces the competitive and dynamic nature of the mobile industry and BlackBerry's position within it. It highlights the company's historical strengths and its decision to relaunch its mobile-based solutions under John Chen.
- The Company Background: This chapter delves into BlackBerry's history, emphasizing its unique platform features and the challenges it faced from competitors like Samsung and Apple. It discusses the company's past attempts at business re-engineering and its strong reputation for mobile device security.
- Reasons For This Business Strategy Case: This chapter explores the rationale behind BlackBerry's new strategies. It examines the company's decision to cease handset manufacturing and focus on software development, highlighting the limitations of its previous operating system and the need for cross-platform compatibility.
- Potential Issues That Compromise Strategic Objectives: This chapter discusses the risks associated with BlackBerry's new strategies, such as the dominance of Android and the challenge of developing software solutions. It explores alternative approaches, including the potential for a more open operating system.
- The Value Of The Introduced Strategic Changes: This chapter examines the advantages of BlackBerry's new strategy. It discusses the company's use of its strengths in security and cost leadership to develop products like the DTEK50 smartphone. It also explores the potential of Windows-based phones and the benefits of a cross-platform approach.
Schlüsselwörter (Keywords)
Key terms and topics explored in this work include BlackBerry's new strategies, mobile industry competition, Android and Windows platforms, software development, handset manufacturing, security, cross-platform compatibility, risks and opportunities, and successful implementation.
- Quote paper
- Daniel Kamau (Author), 2016, Blackberry's new business strategy. An analysis, Munich, GRIN Verlag, https://www.grin.com/document/358908
