Excerpt
Table of Content
1. Introduction
2. Political
2.1 General political Situation
2.2 Potential political threats for Sainsbury's
2.2.1 Instability of the country and its economy
2.2.2 Distribution rights
2.2.3 State interventions
2.2.4 Enterprise income taxation
2.2.5 Import Restrictions
2.2.6 Labour
3. Economical
3.1 General Economic Situation
3.2 Potential economic threats for Sainsbury's
3.2.1 Economical situation
3.2.2. Corruption
4. Sociological
4.1 Demographic shifts
4.2 Cultural aspects, which could thread Sainsbury's business, contrasting China and United Kingdom
5. Technology
5.1 R&D Spend
5.2 Number of Internet user
6. Opportunities
6.1 Economic and direct related opportunities for Sainsbury's
6.2 Sociological and direct related opportunities for Sainsbury's
6.3 Technological and direct related opportunities for Sainsbury's
6.4 Changing shopping habits and upcoming trends
7.0 Contrasting opportunities and threats - Entrance Strategy
Reference List
- Quote paper
- Anonymous, 2015, Sainsbury’s in China. Risks, Opportunities and Strategy, Munich, GRIN Verlag, https://www.grin.com/document/364468
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