This treatise addresses the question whether Google Trends is a suitable instrument for supporting real estate research. In the course of this paper, the current state of real estate research based on Google Trends will be investigated. Then a SWOT analysis of the potential of Google Trends for real estate purposes will be estab-lished in the subsequent paragraphs, followed by an overall conclusion. But first of all, Google Trends will be introduced in more detail in addition to a quick overview on the different research areas on the grounds of the service.
With the release of Google Trends, researchers were given the opportunity to examine the correlation of search frequency of particular keywords and, among other things, the current economic conditions, as Google Trends graphically shows the popularity of a particular search term compared to the total number of searches on Google. It did not take long until the real estate industry became aware of the service's huge potential and began to use it for real estate purposes.
Inhaltsverzeichnis (Table of Contents)
- I. Introduction
- II. Main Part
- II. 1 Definition and History of Google Trends
- II. 2 Summary of the Current State of Real Estate Research Based on Google Trends
- II. 3 Discussion of the Usage of Google Trends for Real Estate Purposes
- II. 3. 1 Weaknesses of Google Trends Based Real Estate Research
- II. 3. 2 Strenghts of Google Trends Based Real Estate Research
- II. 4 Discussion of Future Threats and Opportunities for Real Estate Research Based on Google Trends
- III. Résumé
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This treatise aims to investigate the suitability of Google Trends as a tool for supporting real estate research. It explores the potential and limitations of using Google Trends data to analyze and understand trends in the real estate market.
- Definition and History of Google Trends
- Current State of Real Estate Research Based on Google Trends
- Strengths and Weaknesses of Google Trends Based Real Estate Research
- Future Threats and Opportunities for Real Estate Research Based on Google Trends
- Overall assessment of the usefulness of Google Trends for real estate research
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides an overview of the growing importance of internet data for economic research and highlights the challenges associated with traditional statistical methods. It emphasizes the potential of Google Trends as a tool for addressing these challenges.
The main part delves into the definition and history of Google Trends, examining its evolution and capabilities. It then explores the current state of real estate research based on Google Trends, showcasing existing studies and their findings. The chapter analyzes both the strengths and weaknesses of Google Trends based real estate research, discussing its potential benefits and limitations. Lastly, the chapter examines future threats and opportunities for real estate research based on Google Trends, considering the evolving landscape of online search behavior and the development of new analytical tools.
The conclusion summarizes the findings of the treatise and provides a comprehensive assessment of the suitability of Google Trends as a tool for supporting real estate research. It offers recommendations for future research and highlights the potential impact of Google Trends on the field of real estate studies.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this treatise include Google Trends, real estate research, data analysis, online search behavior, economic forecasting, strengths and weaknesses, future trends, and potential applications.
- Quote paper
- Anonym (Author), 2014, Using Google Trends in Real Estate Research, Munich, GRIN Verlag, https://www.grin.com/document/366524
