An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG)


Term Paper, 2016

16 Pages, Grade: 1,7


Excerpt


Table of Contents

List of Abbreviations

1. Introduction

2. Theoretical Approach of Internationalisation Strategies
2.1 Definition
2.2 Essential Internationalisation Strategies
2.3 Motives and risks of Internationalisation

3. Volkswagen AG and its Internationalisation Strategy
3.1 Short company profile and historical development
3.2 Phases of Volkswagen’s Internationalisation Strategy
3.3 The Internationalisation Strategy of VW illustrated through the example of the People’s Republic of China

4. Conclusions

Appendix

Figures

References

Excerpt out of 16 pages

Details

Title
An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG)
College
Private University of Applied Sciences Goettingen
Grade
1,7
Author
Year
2016
Pages
16
Catalog Number
V366656
ISBN (eBook)
9783668453388
ISBN (Book)
9783668471467
File size
776 KB
Language
English
Keywords
Internationalisation Strategy, Internationalisation, Internationalisation Strategies, Automotive Internationalisation, Volkswagen Internationalisation, Volkswagen, VW AG, Internationalisierung Volkswagen, Internationalisation Volkswagen, Analyse Volkswagen, Internationalisierungsstrategie Volkswagen
Quote paper
M. Sc. Jannis Happeck (Author), 2016, An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG), Munich, GRIN Verlag, https://www.grin.com/document/366656

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