This papers aim is to investigate, if it is a good decision for Nokia to go back to the mobile telephone market by utilising different stratec management tools (SWOT, Five Forces, PESTEL, etc.).
The report will start analyzing the evolution of the market of mobile phones and Nokia’s role in it. Then we will move on to the company’s strategy in former times and its success factors. Next point will be the external analysis (SBU, breakthrough resources and capabilities, competitors and the industry). Afterwards we will analyze the current strategic plan of Nokia and a predictable forecast for Nokia’s evolution according to future events such as the launch of the new iPhone. Finally this report will contain an evaluation on Nokia’s decision: to what extent we believe, as a consulting professional group, it is positive or negative for Nokia to return to the market.
Table of Contents
- Introduction
- Evolution of the market of mobile phones
- Nokia's role in the market of mobile phones
- Nokia's desire to return to the market
- Nokia's strategy in former times and as a market leader in mobile telecommunication
- Early steps in mobile telecommunication (1987-1997)
- Nokia's categories (1998-2006)
- The iPhone shock and Nokia's decline
- External Analysis with focus on Nokia's competitors
- Strategic Business Units
- Breakthrough Resources and Capabilities
- Analysis of Nokia Phones, its markets, and its competitors
- Nokia Phone
- External market analysis
- Industry Analysis
- Industry Competitiveness
- Competition within the industry
- External competitor analysis
- Comparing brands of the Nokia mobile phone brands and Samsung mobile phones
- Conclusion
- The Current Strategic Plan of Nokia
- How Nokia is entering the market
- About HMD Global
- About Foxconn
- Initial sources of funding
- The interdependence of the three companies
- Products to be launched
- Risks and uncertainties Nokia will face
- Final words
- How Nokia is entering the market
- Predictions about Nokia's future
- Will Nokia participate in the MWC 2017 in Barcelona?
- New smartphone?
Objectives and Key Themes
This consulting paper evaluates Nokia's recent decision to return to the mobile telephone market. The main objective is to determine if this decision is the best strategic choice for the company and why. The paper analyzes Nokia's past strategy, the current market landscape, and the company's current strategic plan. The goal is to provide an informed assessment of Nokia's prospects for success.
- Nokia's past strategy and its impact on the company's current position
- The competitive landscape of the mobile phone market
- Nokia's current strategic plan and its potential for success
- The risks and challenges that Nokia faces upon returning to the market
- The future of Nokia in the mobile phone market
Chapter Summaries
The report begins by analyzing the evolution of the mobile phone market and Nokia's role in it. It then examines Nokia's strategy in former times and its success factors. The external analysis focuses on strategic business units, breakthrough resources and capabilities, competitors, and the industry. The report then dives into Nokia's current strategic plan, including its entry strategy, partnerships, products to be launched, and potential risks. Finally, the report offers predictions about Nokia's future and concludes with an evaluation of the company's decision to return to the market.
Keywords
Key words and concepts in the report include Nokia, mobile phone market, strategy, competition, external analysis, strategic business units, breakthrough resources and capabilities, industry analysis, current strategic plan, risks, and future prospects.
- Arbeit zitieren
- Anonym (Autor:in), 2016, Nokia Strategic Analysis. Evaluation of the decision to return to the mobile telephone market, München, GRIN Verlag, https://www.grin.com/document/366907
