Abstract or Introduction
This paper has a look at the label "Longchamp" (Why is the brand successful, KANO Model Analysis, 4P Analysis, managing of the "Le Pliage" product line, value proposition, BCG Matrix Analysis, Analysis according to Ansoff).
- Quote paper
- Anonymous, 2016, Sector Specific Marketing. Case Study Analysis of "Longchamp", Munich, GRIN Verlag, https://www.grin.com/document/366918
Publish now - it's free
✕
Excerpt from
7
pages
Comments