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Google vs. Apple. Comparing Different Strategies to Establishing Self-Driving Cars

Name: Google vs. Apple. Comparing Different Strategies to Establishing Self-Driving Cars
Price: 18.95 EUR
Availability: InStock
Author: Christina Hennemann
ISBN: 978-3-668-46038-6

Seminar Paper, 2016

23 Pages, Grade: 1,7

Christina Hennemann (Author)

Excerpt

List of Figures

List of Tables

1 Introduction

2 Analytical Framework: The Resource-Based View

3 Analysis of Apple
3.1 The Resource-Based View Applied to Apple
3.2 Apple’s Strategy for Establishing a Self-Driving Car

4 Analysis of Google
4.1 The Resource-Based View Applied to Google
4.1 Google’s Strategy for Establishing a Self-Driving Car

5 Conclusion

References

Excerpt out of 23 pages

Details

Title: Google vs. Apple. Comparing Different Strategies to Establishing Self-Driving Cars
College: University of Münster (Institut für Genossenschaftswesen)
Course: Unternehmenskooperation
Grade: 1,7
Author: Christina Hennemann (Author)
Year: 2016
Pages: 23
Catalog Number: V367564
ISBN (eBook): 9783668460379
ISBN (Book): 9783668460386
File size: 529 KB
Language: English
Keywords: Unternehmenskooperation, Apple, Google, Self-Driving Cars, resource-based view, Ressourcenorientierter Ansatz, selbstfahrende Autos

Quote paper: Christina Hennemann (Author), 2016, Google vs. Apple. Comparing Different Strategies to Establishing Self-Driving Cars, Munich, GRIN Verlag, https://www.grin.com/document/367564

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