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Global Branding. Suggestions to get into the Interbrand top 100 brands list

Name: Global Branding. Suggestions to get into the Interbrand top 100 brands list
Price: 17.95 EUR
Availability: InStock
Author: Nicklas Westphal
ISBN: 978-3-668-46404-9

Essay, 2016

19 Pages, Grade: 78%

Nicklas Westphal (Author)

Excerpt

Introduction:

Brand Salience:

Brand Performance:

Brand Imagery:

Brand Judgements:

Brand Feelings:

Brand Resonance:

Brand Value Chain:

Conclusion:

1 Establish a strong brand building culture:

2 Build a holistic brand identity:

3 Harness new opportunities to connect with customers:

4 Retain the brand core while staying relevant:

5 Clarity of strategy and brand vision:

6 Balance local and global elements in the brand program:

References:

Excerpt out of 19 pages

Details

Title: Global Branding. Suggestions to get into the Interbrand top 100 brands list
College: University of Warwick (Warwick Business School)
Course: Global Branding
Grade: 78%
Author: Nicklas Westphal (Author)
Year: 2016
Pages: 19
Catalog Number: V367960
ISBN (eBook): 9783668464032
ISBN (Book): 9783668464049
File size: 479 KB
Language: English
Keywords: Global Branding, interbrand, brand management, keller, brand personality, brand image, branding, marketing, brand marketing, brand positioning

Quote paper: Nicklas Westphal (Author), 2016, Global Branding. Suggestions to get into the Interbrand top 100 brands list, Munich, GRIN Verlag, https://www.grin.com/document/367960

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