Analysis of the Relation between Consumer Behaviour and Applying of the Marketing Mix


Essay, 2017

23 Pages, Grade: B


Excerpt


Table of Contents

1. Analysis of the Relationships between Consumer Behaviour and the Application of an optimal Marketing Mix
1.1 Introduction
1.2 Principles of Buyer and Consumer Behaviour and those Responsible for Purchasing Decisions
1.3 Determination of Consumer Behaviour
1.4 Influence of the Functioning of the Human Information Processing Procedure
1.5 Other Determinants

2. Influence of New Trends in Consumer Behaviour and Consideration of Consumer Groups
2.1 Preview
2.2 Definition of New Consumer Images

3. Consideration of the Product Decision-Making Process
3.1 Unconscious Buying Behaviour
3.2 Impact of Involvement on Advertising Media
3.3 Application of Marketing Measures For Low-Involvement Customers
3.4 Outlook

4. The Design of the Marketing Mix
4.1 Definition: the Marketing Mix
4.2 Marketing Mix Planning
4.3 The Goal of Marketing Mix Planning
4.4 Implementation of Marketing Mix Planning in Practice
4.5 Marketing Controls
4.6 Case Study of a Gastronomy Restaurant

Excerpt out of 23 pages

Details

Title
Analysis of the Relation between Consumer Behaviour and Applying of the Marketing Mix
College
University of Bratislava  (UNIVERSITY OF ECONOMICS IN BRATISLAVA)
Grade
B
Author
Year
2017
Pages
23
Catalog Number
V368209
ISBN (eBook)
9783668466333
ISBN (Book)
9783668466340
File size
795 KB
Language
English
Keywords
analysis, relation, consumer, behaviour, applying, marketing
Quote paper
Dipl.-Ing. Dipl.-Wirt.Ing. Siamak Hadifar (Author), 2017, Analysis of the Relation between Consumer Behaviour and Applying of the Marketing Mix, Munich, GRIN Verlag, https://www.grin.com/document/368209

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