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Ethnic Marketing in Germany

Based on ethnic minorities


Term Paper, 2017

27 Pages, Grade: 1,0


Excerpt


Index

1. Introduction

2. The demographic development in Germany

3. Definition Ethnic Marketing

4. Emigrants and Late Resettlers
4.1. Integration stand
4.2. Demographic gathering and socioeconomic structures
4.3. Culture and consumer behavior
4.4 Media usage

5. German Turks
5.1. Definition
5.2. Integration stand
5.3. Demographic gathering and socioeconomic structures
5.4. Culture and consumer behavior
5.5. Media usage
5.6. Advertising examples

6. Conclusion

7. Sources

Excerpt out of 27 pages

Details

Title
Ethnic Marketing in Germany
Subtitle
Based on ethnic minorities
College
California State University, Fullerton
Grade
1,0
Author
Year
2017
Pages
27
Catalog Number
V368418
ISBN (eBook)
9783668459212
ISBN (Book)
9783668459229
File size
1032 KB
Language
English
Keywords
Multicultural Marketing, German Turks, German Russians, Ethnic Marketing, Ethnic minorities, Germany
Quote paper
Ekaterini Dimitrakudi (Author), 2017, Ethnic Marketing in Germany, Munich, GRIN Verlag, https://www.grin.com/document/368418

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