Corporate Social Responsibility (CSR) is still an expression of profit and doing good or “Public good and self-interest” (Drucker, 1984, p. 24). In a fast-changing informed global economy, the consumer has to take over responsibility as an expression of self-determination. This dissertation researches CSR from a consumer’s perspective in western economies. The focus of the research is consumer perception/participation in socially responsible processes in the context of active consumerism and capitalism. The leading question is what the consumer's role in capitalism looks like and how participation as a form of a holistic value creation could be.
The gap shown in this research project is that consumers value and expect socially responsible behavior but stay merely passive. It is significant that consumers do not consider themselves as a determining influence regarding social responsibility. A tendency of more contribution to economic processes is visible but runs far behind its potential. Capitalism needs to be accepted as a tool and basis for the self-determined social responsibility of individuals.
Frequently asked questions
What is the purpose of this document?
This document is a comprehensive language preview that includes the title, table of contents, objectives and key themes, chapter summaries, and key words.
What elements are typically included in this preview?
The preview generally includes the title of the work, a table of contents, the objectives and key themes explored, chapter summaries, and a list of key words relevant to the content.
What kind of analysis can this OCR data support, given its academic focus?
The OCR data is intended for academic use, specifically for analyzing themes within the document in a structured and professional manner.
What is the significance of including key words in the preview?
Key words highlight important concepts and themes, making it easier to understand the main topics covered and aiding in research or study.
What is language of the preview?
The language of the preview is English
- Quote paper
- Sascha Barby (Author), 2017, Corporate Social Responsibility in a new civil-capitalism: the need for consumers’ participation in turning suspicion and malevolence into holistic values, Munich, GRIN Verlag, https://www.grin.com/document/370048