This paper represents a business plan and feasibility study for a chocolate factory outside Riga/Latvia. In its first section the paper depicts product line, organizational principles, supply chain strategies, and marketing strategy. In its second section it bases the enterprise on analysis of market and business environment in Latvia. It can be shown that the project falls in line with both economical developments and national and EU policies favoring foreign investment.
The paper assumes a fictional but realistic mother firm in the UK to expand to the national market of Latvia in this way. The business plan comprises a description of products, a marketing strategy, a depiction of organization, basic corporate strategies and envisaged supply network, and a schedule for implementation. The feasibility study provides market and conditions analysis and financial rationale.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- Business plan
- Products
- Organization
- Supply network
- Marketing strategy
- Schedule
- Feasibility study
- Market and conditions
- Economical analysis
- Market analysis
- Financial rationale
- Market and conditions
- Conclusions
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The objective of this document is to present a business plan and feasibility study for establishing a production facility outside Riga, Latvia. The plan details the products, organizational structure, supply network, marketing strategy, and implementation schedule. The feasibility study assesses market conditions and financial viability.
- Business Plan Development
- Market Analysis and Feasibility
- Supply Chain and Network Strategy
- Financial Projections and Rationale
- Implementation Timeline and Schedule
Zusammenfassung der Kapitel (Chapter Summaries)
Abstract: This section would provide a concise overview of the entire document, summarizing the key findings and conclusions. (Note: This section is excluded as per instructions.)
Introduction: This chapter likely provides background information on the decision to establish a production facility outside Riga, Latvia. It might discuss the company's overall strategy and the rationale behind choosing this specific location. It will set the stage for the detailed analysis presented in subsequent chapters.
Business plan: This chapter forms the core of the document, detailing the operational aspects of the proposed production facility. It would cover the range of products to be manufactured, the organizational structure necessary for efficient operations, a comprehensive plan for managing the supply network, a detailed marketing strategy to reach target customers, and a timeline for the project's implementation. Each subsection would provide specifics and support the overall plan's feasibility.
Feasibility study: This crucial chapter presents a thorough analysis of the market conditions and financial aspects to justify the investment in the new facility. The economical analysis section likely examines the Latvian economic environment, including factors like labor costs, taxation, and infrastructure. The market analysis section would delve into market demand, competitive landscape, and potential market share. The financial rationale section would present financial projections, return on investment calculations, and risk assessment, providing a robust justification for the project's viability.
Conclusions: (Note: This section is excluded as per instructions.)
Schlüsselwörter (Keywords)
Production facility, Riga, Latvia, business plan, feasibility study, market analysis, financial projections, supply chain management, marketing strategy, implementation schedule, economic analysis.
Frequently Asked Questions: Business Plan and Feasibility Study for a Production Facility Outside Riga, Latvia
What is the purpose of this document?
This document presents a comprehensive business plan and feasibility study for establishing a new production facility outside Riga, Latvia. It details all aspects of the project, from product definition and organizational structure to market analysis and financial projections.
What topics are covered in the business plan?
The business plan covers key operational aspects: product details, organizational structure, supply network management, marketing strategies, and a detailed implementation schedule. Each section provides specific information to support the plan's feasibility.
What does the feasibility study encompass?
The feasibility study thoroughly analyzes market conditions and financial viability. This includes an economic analysis of the Latvian environment (labor costs, taxation, infrastructure), a market analysis (demand, competition, market share), and a financial rationale (projections, ROI, risk assessment).
What are the key objectives of this project?
The main objective is to create a detailed and justifiable plan for establishing a successful production facility outside Riga. This involves developing a robust business plan, conducting a thorough feasibility study, and outlining a clear implementation strategy.
What are the key themes explored in this document?
The key themes include business plan development, market analysis and feasibility assessment, supply chain and network strategy, financial projections and rationale, and the implementation timeline and schedule.
What is included in the table of contents?
The table of contents includes sections on the Abstract (excluded here), Introduction, the Business Plan (with subsections on products, organization, supply network, marketing strategy, and schedule), the Feasibility Study (with subsections on market and conditions, including economical and market analysis, and financial rationale), and Conclusions (also excluded here).
What are the key chapters and their summaries?
The document includes an Introduction providing background information and rationale for the project. The Business Plan details operational aspects. The Feasibility Study presents a thorough analysis of market conditions and financial aspects. The Abstract and Conclusions are excluded as per instructions.
What keywords best describe this document?
Keywords include: Production facility, Riga, Latvia, business plan, feasibility study, market analysis, financial projections, supply chain management, marketing strategy, implementation schedule, economic analysis.
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- Wolfgang Kemptner (Autor:in), 2017, Business plan for a chocolate factory in Latvia, München, GRIN Verlag, https://www.grin.com/document/373589
