This work summarizes the case from Ivey School “General Mills Canada: Building a Culture of Innovation (B)”, analyses what went wrong regarding the described efforts and systematically comes up with new ideas to establish an innovation culture using introducing an already established framework.
Inhaltsverzeichnis (Table of Contents)
- ASSESSMENT OF DESCRIBED EFFORTS
- FURTHER IDEAS FOR CULTURAL CHANGE
- ORGANIZATIONAL SUPPORT CAPABILITIES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study examines the efforts of General Mills Canada (GMC) to establish a culture of innovation. It analyzes the effectiveness of the company's “culture of innovation” program, which was based on three pillars: “Ask. Enable. Recognize.” The study investigates the program's impact on employee attitudes and behaviors, identifying challenges and opportunities for improvement. It also offers recommendations for fostering a more innovative culture at GMC.
- The impact of the “culture of innovation” program on employee perceptions and behaviors.
- The challenges and opportunities in fostering a culture of innovation at GMC.
- The role of leadership and organizational support in driving innovation.
- The importance of aligning innovation initiatives with the company's strategic goals.
- The need for a comprehensive and consistent approach to innovation within the organization.
Zusammenfassung der Kapitel (Chapter Summaries)
ASSESSMENT OF DESCRIBED EFFORTS
This chapter assesses the effectiveness of the “culture of innovation” program implemented at General Mills Canada (GMC). It examines the program's three pillars: "Ask. Enable. Recognize" and analyzes their impact on employee attitudes, behaviors, and perceptions. The chapter highlights both the positive and negative aspects of the program, including the challenges faced in fostering a culture of innovation within the organization.FURTHER IDEAS FOR CULTURAL CHANGE
This chapter delves deeper into the challenges and opportunities in fostering a culture of innovation at GMC. It provides specific recommendations for actions that GMC can take to address these challenges, particularly focusing on enhancing leadership support, aligning innovation initiatives with strategic goals, and promoting a more consistent and comprehensive approach to innovation.ORGANIZATIONAL SUPPORT CAPABILITIES
This chapter explores the critical role of organizational support in driving innovation. It examines the importance of providing adequate resources, infrastructure, and systems to enable employees to innovate. The chapter offers insights into how GMC can strengthen its organizational capabilities to support a more innovative culture.
Schlüsselwörter (Keywords)
Key terms and concepts explored in the case study include: culture of innovation, innovation program, leadership support, employee engagement, organizational capabilities, strategic alignment, innovation initiatives, and employee perception.
- Quote paper
- Felix Zappe (Author), 2017, Establishing an Innovation Culture at General Mills Canada, Munich, GRIN Verlag, https://www.grin.com/document/373656
