This research attempted to examine the practice and challenges of media coverage of entrepreneurship issues in Ethiopian Broadcasting Corporation (EBC). Specifically, the study evaluated the extent of the coverage and prominence being offered to entrepreneurship news, the source of entrepreneurship news, the way of presentation of massages in the stories (frame) and challenges of reporting on entrepreneurship news.
The study was formed by development communication, social responsibility and framing theoretical frameworks. The study employed mainly quantitative method and supplemented by qualitative one. A content analysis was conducted on the stories carried by the corporation to provide a brief description on the extent of the coverage, frames and source of entrepreneurship news. In addition, an in-depth interview with 12 key informants was used as supplementary tool to support the quantitative findings and to find out challenges of reporting on the issue. Analysis of data was made by SPSS using descriptive, graphs, charts, and tables. The study revealed that EBC did not give necessary and adequacy attention to the coverage of entrepreneurship issue. It also showed that the amount of coverage and the degree of prominence given to the issue were very low and not strong enough.
Government officials influence the journalist’s news frame and they have better chance of getting the voice rather than entrepreneurs. Most of entrepreneurship news stories are event based and sourced by the government organizations. In general, the coverage is favors what the government is doing on entrepreneurs and entrepreneurship development rather than what the entrepreneurs are doing. Internally trends of collecting money among reporters and media as an institution to give fine coverage of news in favor of the payer and lack of understanding on the issue and externally the government influence are the major challenges of reporting on the issue.
The findings of the study imply EBC fails to create awareness, inspire and mobilize the society at large on the power and value of entrepreneurship development. Based on the findings, pertinent recommendations were forwarded.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Acknowledgment
- List of Tables, Graphs, Charts and Appendices
- List of Tables
- Lists Graph
- List of charts
- List of appendices
- List of acronyms
- Chapter One: Introduction
- Background of the Study
- Statement of the Problem
- Objectives of the Study
- General Objective
- Specific Objective
- Research Questions
- Significance of the Study
- Scope of the Study
- Limitation of the Study
- Organization of the Study
- Chapter Two: Literature Review
- Conceptual Framework
- Entrepreneurship
- Communication for Development
- Media and its Role in Development
- Framing and Entrepreneurship News
- Empirical Review
- Entrepreneurship and Development
- Media Coverage of Entrepreneurship
- Chapter Three: Research Methodology
- Research Design
- Population and Sampling Technique
- Population
- Sampling Technique
- Data Collection Tools and Techniques
- Content Analysis
- In-depth Interview
- Data Analysis
- Chapter Four: Presentation and Analysis of Data
- Content Analysis Findings
- In-depth Interview Findings
- Chapter Five: Discussion of the Findings
- Discussion of Content Analysis Findings
- Discussion of In-depth Interview Findings
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study aims to examine the practice and challenges of media coverage of entrepreneurship issues in the Ethiopian Broadcasting Corporation (EBC). It evaluates the extent and prominence of entrepreneurship news, the sources of these news stories, the framing of messages, and the challenges associated with reporting on entrepreneurship.
- Media Coverage of Entrepreneurship in Ethiopia
- Framing of Entrepreneurship News
- Challenges of Reporting on Entrepreneurship
- The Role of the Government in Entrepreneurship Media Coverage
- The Influence of Development Communication on Entrepreneurship Reporting
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter One: Introduction
This chapter introduces the research topic, outlines the research problem, and establishes the study's objectives, research questions, significance, scope, limitations, and organization.
- Chapter Two: Literature Review
This chapter provides a theoretical and empirical overview of entrepreneurship, communication for development, the role of media in development, and the framing of entrepreneurship news. It explores existing research on entrepreneurship and development, and media coverage of entrepreneurship.
- Chapter Three: Research Methodology
This chapter details the research design, population and sampling techniques, data collection tools and techniques, and data analysis methods employed in the study.
- Chapter Four: Presentation and Analysis of Data
This chapter presents and analyzes the findings of both the content analysis and in-depth interviews, providing insights into the extent of entrepreneurship news coverage, framing, sources, and challenges faced by journalists.
- Chapter Five: Discussion of the Findings
This chapter discusses the findings of the study, drawing connections between the content analysis and interview data to understand the complexities of entrepreneurship media coverage in Ethiopia. It explores the implications of the findings for EBC's role in promoting entrepreneurship.
Schlüsselwörter (Keywords)
The research focuses on entrepreneurs, entrepreneurship, communication for development, media coverage, and Ethiopian Broadcasting Corporation (EBC). Key themes include the extent and prominence of entrepreneurship news coverage, framing of entrepreneurship messages, challenges of reporting on entrepreneurship, the role of the government, and the influence of development communication.
- Quote paper
- Bilal Worku (Author), 2017, The practice and challenges of media coverage of entrepreneurship issues in Ethiopian Broadcasting Corporation (EBC), Munich, GRIN Verlag, https://www.grin.com/document/374510
