Leseprobe
Table of Contents
List of Abbreviations
List of figures
1 Introduction
1.1 Problem and Target of the Paper
1.2 Structure
2 Tesla
2.1 About the Company
2.2 The Role of Elon Musk
3 International Marketing & Sales Strategies
3.1 Definition of International Marketing
3.2 Market Entry Strategy
3.2.1 Contract Manufacturing
3.2.2 M&A-Strategy
3.3 Market Segmentation
3.4 Positioning
3.5 Unique Selling Proposition
3.6 Timing Strategy
3.7 Standardisation vs. Differentiation
4 Marketing Mix
4.1 Product
4.2 Price
4.3 Promotion
4.4 Place
5 Conclusion
References
Ende der Leseprobe aus 25 Seiten
- Arbeit zitieren
- Anna Rüttger (Autor:in), 2017, Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla, München, GRIN Verlag, https://www.grin.com/document/374948
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