The contemporary Nigerian schools do more of theoretical than practical knowledge impartation cum acquisition. The media also do/pay little or no attention to the promotion and marketing of entrepreneurship and technical and vocational education (TVE), which they ought to drive with their agenda-setting role. Graduates keep roaming the streets of towns and cities for white-collar and paid private jobs in vein. The imperative of changing their mentality cum addressing un/underemployment issues in some practical ways is why this work is put forward. It reveals that school curricula are deficient of the practical TVE and entrepreneurial skills education that could adequately prepare graduates for self-employment and job creation. Also, most graduates and other members of the public would have been widely involved in entrepreneurship if the media had duly marketed it, and if the government had supported (begins to support) technical/vocational education and entrepreneurship development. It also discovers that emerging young entrepreneurs easily fall out of their ventures as a result of lack of capital and the requisites skills and other harsh contending challenges. It submits that the wide marketing of TVE and entrepreneurship is the panacea for poverty alleviation and un/underemployment issues. It prevails on these state agents to begin to live up to expectation by extensively promoting and supporting TVE and entrepreneurship that have huge uneven development potentials and opportunities. The study relied basically on secondary data along with observation and intuition. The descriptive survey method, the qualitative approach and the text-guide content analysis were employed.
Table of Contents
1. Introduction
2. Conceptual Framework
3. Theoretical Framework
4. TVE, Entrepreneurship and Economic Development
5. Mass Media and Schools in the Marketing of VTE and Entrepreneurship
6. Conclusion
7. Recommendations
8. References
Objectives and Themes
The work aims to address the critical issue of high unemployment among Nigerian graduates by highlighting the deficiencies in the current school curricula, which lack practical Technical and Vocational Education (TVE) and entrepreneurial skills. It explores the vital role that the media and educational institutions should play in marketing these fields as a sustainable solution to poverty and joblessness, shifting the focus from a dependence on white-collar jobs to self-employment.
- The impact of theoretical vs. practical education on graduate employability.
- The role of the media in setting the agenda for entrepreneurship and TVE.
- Government responsibility in supporting small and medium enterprises.
- Strategies to shift public mindset from white-collar job dependency to entrepreneurial ventures.
- The intersection of socialisation agents (schools, media) and economic development.
Excerpt from the Book
Introduction
Nigerian schools, media and government are yet to live up to the expectation of duly teaching and marketing Technical and Vocational Education (TVE) and entrepreneurship in the country. To begin with, the education given to Nigerian graduates is almost completely theoretical, with little or no requisite skills and knowledge for self-employment, couple with white-collar job mentality (Robert in Robert and Besong, 2017:35). Worse still, most schools poorly inculcate the knowledge of these practical phenomena into students; thus, leaving graduates half-baked. Consequently, thousands of graduates from universities and other tertiary institutions are roaming the street in search of white-collar jobs that are non-existent (Besong and Robert, 2016:132). Most of them are under-employed/paid by established entrepreneurs who rather exploit them to their own selfish gains alone, while only a few are employed in the public sector. Duru (2011) has lent credence to the foregoing as he regrets, ‘The Nigerian school curriculum is not geared towards equipping the youth with basic skills required for self-employment.’ The wide marketing of TVE and entrepreneurship is the panacea for poverty alleviation and un/underemployment issues. This is the major responsibility of Nigerian schools, media and government.
The extent of TVE impartation and technical skills acquisition and utilisation in developing economies like ours– Nigeria– is still very inconsequential and perhaps nothing to write home about. More so, the over-dependence on public sector white-collar jobs is a major defect tackling the nation’s employment challenges. The unemployment situation in Nigeria is such that anyone who has no one in the realm of power, economy and education, their merited, not bought, First Class or Second Class Upper is nothing but a mere paper property. It is imperative to note that it is the mere theoretical knowledge orientation that has placed more emphasis on paper grade qualification rather than practical knowledge/skills disposition for employment and the like consideration.
Summary of Chapters
Introduction: This chapter highlights the disparity between theoretical education and the practical skills required in the labor market, emphasizing the urgent need for TVE and entrepreneurship.
Conceptual Framework: This section defines core terms like TVE and entrepreneurship, clarifying their interchangeability and fundamental importance for individual and national self-reliance.
Theoretical Framework: This chapter explores the psychological and managerial schools of thought regarding whether entrepreneurs are born or made, while grounding the study in the media development theory.
TVE, Entrepreneurship and Economic Development: This chapter analyzes how practical skills and small-scale enterprises act as engines for economic growth and poverty reduction in developing nations.
Mass Media and Schools in the Marketing of VTE and Entrepreneurship: This section investigates the potential of media and schools as socialisation agents to promote and market entrepreneurship to the masses.
Conclusion: This chapter synthesizes the arguments, stressing that government, schools, and media must collaborate to shift the societal mindset toward self-employment.
Recommendations: This chapter provides actionable steps, including policy review, increased support for SMEs, and aggressive awareness campaigns for vocational education.
References: This section provides a comprehensive bibliography of the scholarly sources utilized throughout the research.
Keywords
Marketing, Entrepreneurship, Media, School, VTE, Government, Unemployment, Poverty Alleviation, TVE, Skills Acquisition, Economic Development, Socialisation, Self-employment, Nigeria, Vocational Education.
Frequently Asked Questions
What is the primary focus of this work?
The study examines the failure of Nigerian schools, media, and government to adequately promote Technical and Vocational Education (TVE) and entrepreneurship, which contributes to high unemployment rates among graduates.
What are the central themes of the book?
The central themes include the shift from theoretical to practical education, the agenda-setting role of the media in promoting self-employment, and the necessity of entrepreneurship for national economic development.
What is the main research question or objective?
The objective is to identify why graduates remain unemployed and to advocate for a change in mindset through aggressive marketing of TVE and entrepreneurial skills by key societal agents.
Which methodology is employed in the study?
The study relies on secondary data, descriptive survey methods, the qualitative approach, and text-guide content analysis.
What topics are covered in the main body?
The main body covers the conceptual and theoretical foundations of entrepreneurship, the link between TVE and economic growth, and the specific responsibilities of schools and the media in marketing these concepts.
Which keywords best describe the paper?
Key terms include Marketing, Entrepreneurship, TVE (or VTE), Media, Education, and Unemployment.
Why does the author argue that government jobs are insufficient?
The author notes that the public sector cannot absorb the mass of graduates produced annually, making sole proprietorship and entrepreneurship essential for sustainable employment.
What role does the media play according to the author?
The author argues that the media, as an agent of socialisation, has a duty to use advertising and publicity to shift the public perception of vocational training and entrepreneurship from something trivial to a prestigious and necessary career path.
- Arbeit zitieren
- BA (Honours), Languages and Linguistics Odey Robert (Autor:in), Godfrey Atunu Dibie (Autor:in), 2017, Towards Marketing TVE and Entrepreneurship for even Development by Nigerian Media and Schools, München, GRIN Verlag, https://www.grin.com/document/374982
