The purpose of this “informal report” is to address the following tasks:
To identify and analyse the challenges experienced by British Airways in their negotiations with Unite. In addition, to make recommendations as to how organisational change may be applied to enable sustainable development within an organisation. It seems reasonable to assume that BA should be used as an illustrative case example, and as such it will be used in an applied context of change within this report. We will attempt to show recommended models for change management, as implied in the second part of the tasks of this assignment, and apply them to the situation faced by BA in the years of dispute to the present circumstances. This application of models to BA, will then allow us to contextualise the organisational change, and to evaluate key elements in our analysis of the BA case, whilst synthesising data and information from a variety of sources, and theories related to HRM and change. These are woven into the historical narrative of the BA case, that we created in the report, in an action oriented approach (Herr 2014) to the “telling” and “analysis” of the BA “story”.
Inhaltsverzeichnis (Table of Contents)
- Purpose
- Introduction
- Turbulence with Cabin Crews
- Forces for Change
- Restraining Forces
- Fast Forward
- Improvements
- Culture Change (Shared Values)
- Other Factors Contributing to Success
- Conclusion
- Recommendations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to analyze the challenges British Airways faced during negotiations with Unite, a trade union, and to explore how organizational change can be applied to foster sustainable development. Using British Airways as a case study, the report examines the company's transformation from turbulent times to its current success. The report presents recommended models for change management and applies them to the BA case, drawing on historical narratives, HRM principles, and change theories.
- Challenges of labor relations and union disputes in the context of organizational change
- Impact of change management strategies on organizational performance and culture
- Role of leadership and communication in navigating and implementing organizational change
- Factors contributing to organizational success, including financial performance and employee engagement
Zusammenfassung der Kapitel (Chapter Summaries)
- Purpose: This chapter outlines the report's objectives and scope, focusing on analyzing British Airways' challenges during negotiations with Unite and exploring the application of organizational change for sustainable development.
- Introduction: This chapter provides a background on British Airways' history, including its privatization, leadership struggles, union disputes, and eventual transformation. It highlights the company's challenges in the 1970s and 1980s and its subsequent financial recovery.
- Turbulence with Cabin Crews: This chapter delves into the deep dispute between British Airways and cabin crews from 2009-2011, focusing on the key issues of pay, contractual changes, and working practices. It analyzes the reasons behind the dispute, including the impact on employee morale and the company's efforts to address these concerns.
- Fast Forward: This chapter outlines British Airways' transformation from a dispute-ridden airline to one of the world's most profitable international airlines. It highlights key indicators of success, including revenue growth, passenger numbers, and cost efficiency gains.
- Improvements: This chapter explores the patterns of change management that contributed to British Airways' success, including renegotiated contracts, improved pay and rewards, and the creation of a shared culture.
Schlüsselwörter (Keywords)
Key terms and topics central to this report include: organizational change, change management, labor relations, union disputes, sustainable development, British Airways, HRM (Human Resource Management), corporate culture, leadership, communication, and financial performance.
- Quote paper
- Huda Al-Dori (Author), 2017, Managing Change. British Airways from Turbulent Times To Flying the Friendly Skies!, Munich, GRIN Verlag, https://www.grin.com/document/375781
