Current research on motives for contributing to online review platforms


Term Paper, 2014

22 Pages, Grade: 2,0


Excerpt


Table of Content

1. Introduction

2. (Electronic) word-of-mouth communication

3. Hennig-Thurau et al.’s study
3.1 Motives
3.2 Positive and negative eWOM
3.3 Criticism
3.3.1 Motives
3.3.2 Research

4. Other studies
4.1 Motives
4.2 Criticism

5. Conclusion

6. Further Research

7. Yelp!-Elite

8. References

Appendix

Excerpt out of 22 pages

Details

Title
Current research on motives for contributing to online review platforms
College
University of Mannheim
Grade
2,0
Author
Year
2014
Pages
22
Catalog Number
V379369
ISBN (eBook)
9783668564961
ISBN (Book)
9783668564978
File size
619 KB
Language
English
Keywords
eWOM, Electronic Word of Mouth, Review Platform
Quote paper
Tatjana Kumpf (Author), 2014, Current research on motives for contributing to online review platforms, Munich, GRIN Verlag, https://www.grin.com/document/379369

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