In what ways did integrated marketing communications aid the Welsh Government’s Year of Adventure campaign?


Bachelor Thesis, 2017

44 Pages, Grade: 78.00


Excerpt


Contents

Introduction

Year of Adventure:

Marketing Communications Matrix
1. Advertising
2. Digital Marketing
3. Public Relations

Research Methodologies and Findings
1. Quantitative Questionnaires
2. Qualitative Interviews

Conclusion

Bibliography

Excerpt out of 44 pages

Details

Title
In what ways did integrated marketing communications aid the Welsh Government’s Year of Adventure campaign?
College
Swansea University
Course
Media and Communications
Grade
78.00
Author
Year
2017
Pages
44
Catalog Number
V379626
ISBN (eBook)
9783668595651
ISBN (Book)
9783668595668
File size
712 KB
Language
English
Keywords
Wales, Welsh Government, Travel and Tourism, Marketing, Public Relations, Integrated Marketing Communication, IMC
Quote paper
Amy Nutty (Author), 2017, In what ways did integrated marketing communications aid the Welsh Government’s Year of Adventure campaign?, Munich, GRIN Verlag, https://www.grin.com/document/379626

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