The symbiosis of big data and behavioral insights. Applications and ethical considerations


Term Paper (Advanced seminar), 2017

9 Pages, Grade: 1,7


Abstract or Introduction

Since the US-presidency elections of 2016 and the surprising victory of Donald Trump, a sudden public interest in “big data” was sparked, since it was suspected to be key to Trump’s success. More precisely, it was the combination of “big data” and behavioral nudge approaches that was key to the strategy of Donald Trump. This essay examines the powerful synergies of “big data” with behavioral economics on the basis of real life examples from politics and business. Moreover the practical limitations as well as ethical considerations will be discussed.

Details

Title
The symbiosis of big data and behavioral insights. Applications and ethical considerations
College
University Witten/Herdecke  (Wirtschaftswissenschaften)
Course
Behavioral Economics / Verhaltensökonomik
Grade
1,7
Author
Year
2017
Pages
9
Catalog Number
V379640
ISBN (eBook)
9783668566316
ISBN (Book)
9783668566323
File size
504 KB
Language
English
Keywords
Behavioral Economics, Verhaltensökonomik, Big Data, Bayes Theorem, Donald Trump, US Elections, Predictive Analytics, Nudging, Richard Thaler, Daniel Kahnemann, Nassim Taleb, Google, Facebook
Quote paper
Alexander Ritter (Author), 2017, The symbiosis of big data and behavioral insights. Applications and ethical considerations, Munich, GRIN Verlag, https://www.grin.com/document/379640

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