Environmental issues represent a very low proportion of all stories covered by newspapers; these stories also suffer from content limitations. No coverage of environmental issues in the popular media is likely to be a straight forward treatment of the facts due to many practical constrains, some of which are inherent in the structure and values of modern news reporting. Some of these constrains are: misreporting or miscommunication, low levels of journalistic training in science reporting and writing, media time and space constrains and commercial pressures. The objectives guiding the study are: how regularly are environmental conservation stories published and why they are not published as regularly and with such prominence as other stories of political and entertainment nature. A descriptive survey design will be used. This involves content analysis per se primarily as a tool of data collection. Purposive sampling dictated the choice of THE DAILY NATION and THE STANDARD as newspapers whose content shall be analyzed. The selection of media outlets was based on popularity and the number of published copies and the rating of selected newspapers. The period under analysis will be between the month of May and June.
Conservation and sustenance of the environment has become one of the pressing issues facing humanity today with environmental and conservation education and awareness being regarded as one of the measures of halting the conflict between human and nature. According to Canadian Environmental Grantmakers’ Network, solving today's challenging local and global environmental issues and moving society towards conservational efforts cannot rest only with “experts” but will require the support and active participation of an informed public in their various roles as consumers, voters, employers, and business and community leaders. Thus, mass media should become an indispensable partner in global conservation and management through their various roles of not only increasing awareness on the problems and challenges towards environmental conservation and sustainability.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Declaration
- Dedication
- Acknowledgement
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research project examines the frequency and significance of environmental conservation issues covered in Kenyan newspapers. It investigates the reasons behind the limited coverage of these topics and the potential constraints faced by journalists in reporting them effectively.
- The frequency of environmental conservation stories in selected newspapers.
- The factors contributing to the limited coverage of environmental issues.
- The impact of media constraints on the reporting of environmental conservation.
- The significance of environmental conservation issues in the context of media coverage.
Zusammenfassung der Kapitel (Chapter Summaries)
The abstract provides a concise overview of the research topic, highlighting the limited coverage of environmental conservation issues in newspapers and exploring the potential reasons behind this phenomenon. It also introduces the objectives of the study, which aim to investigate the frequency of environmental conservation stories and the factors that contribute to their limited prominence.
The declaration and acknowledgement sections are standard components of academic research projects, acknowledging the contributions of various individuals and organizations involved in the research process. The dedication section expresses gratitude and appreciation to all environmental conservation enthusiasts.
Schlüsselwörter (Keywords)
Environmental conservation, media coverage, newspapers, journalistic constraints, content analysis, environmental issues, media reporting, environmental significance, media constraints.
- Quote paper
- Joshua Ochieng (Author), 2015, Media Coverage of Environmental Conservation Issues, Munich, GRIN Verlag, https://www.grin.com/document/380297
