Through the development of this business plan, the feasibility of launching a new carbonated soft drink on the Mexican market was analyzed. The analysis showed that there exists a huge potential for healthier beverages, especially in the upper classes as they are already more conscious of the importance of healthier nutrition.
The company's beverage containing malt, hops and yeast not only looks like a healthy alternative but it also really offers a nutritive refreshment full of vitamins, which can perfectly respond to the upcoming market demand and at the same time distinguish itself perfectly from indirect competitors. At the moment of launch, the company will not have any direct competitor. Studies showed that 77% of health product purchases are functional; Maltural fits flawlessly in this product segment as it not only offers nutrition but also vegetable proteins, minerals like calcium and iron and various B vitamins.
Table of Contents
- A. Opportunity Analysis Plan
- 1. Description of the product and its competition
- 1.1. The idea
- 1.2. The market needs
- 1.3. The competitors
- 2. Assessment of the market
- 2.1. Global market
- 2.2. Consumption in Mexico
- 2.3. Trends
- 2.4. Customer profile
- 3. Entrepreneurial self-assessment and the entrepreneurial team
- 4. Next steps for translating this opportunity into a viable venture
- B. Analysis of the Business Opportunity
- 1. Analysis of the trading country
- 1.1. Economic environment
- 1.2. Political environment
- 1.3. Legal environment
- 1.4. Technological environment
- 2. Trade area and cultural analysis
- 2.1. Socioeconomic classes
- 2.2. Labor market
- 2.3. Infrastructure
- 2.4. Habits and traditions
- C. Business Plan
- 1. Industry analysis
- 1.1. Market trends
- 1.2. Industry participants
- 1.2.1 Direct competitors
- 1.2.2 Indirect competitors
- 1.2.3 Strategy of competitors
- 1.2.4 Analysis of prices
- 1.3. Distribution patterns
- 1.4. Target Market
- 1.4.1 General characteristics
- 1.4.2 General geographic situation
- 1.4.3 Consumer income and spending behavior
- 1.5. Strategic position
- 1.5.1 SWOT analysis
- 1.5.2 Five Forces Analysis - Carbonated soft drinks industry
- 2. Operation of the proposed business
- 2.1. Company description
- 2.1.1 Company ownership
- 2.1.2 Company Start-up plan
- 2.1.3 Company Locations and Facilities
- 2.1.4 Company Organization
- 2.2. Corporate design
- 2.3. Corporate identity
- 2.3.1 Mission
- 2.3.2 Vision
- 2.3.3 Values
- 2.3.4 Philosophy
- 2.4. Strategic objectives
- 3. Product
- 3.1. Product description
- 3.2. Future products
- 4. Operations plan
- 4.1. Machinery
- 4.2. Potential suppliers of materials
- 4.3. Manufacturing plans
- 4.3.1 Identification of productive operations
- 4.3.2 Required materials
- 4.3.3 Production Quantity
- 4.4. Transportation
- 5. Marketing strategy
- 5.1. Positioning statements
- 5.2. Distribution patterns
- 5.3. Pricing policies
- 5.4. Marketing program
- 5.4.1 Promotional program
- 5.4.2 Marketing budget
- 6. Financials
- 6.1.1 Origin and use of funds
- 6.1.2 Projected income and expenses
Objectives and Key Themes
This business plan aims to assess the viability of a non-alcoholic malt soft drink in the Mexican market. It analyzes the market opportunity, evaluates the competitive landscape, and develops a comprehensive business strategy encompassing operations, marketing, and financial projections.
- Market analysis of non-alcoholic malt beverages in Mexico
- Competitive analysis within the Mexican beverage industry
- Development of a comprehensive business strategy
- Financial projections and feasibility assessment
- Operational plan for production and distribution
Chapter Summaries
A. Opportunity Analysis Plan: This section lays the groundwork for the business plan by introducing the non-alcoholic malt beverage concept and its potential within the Mexican market. It analyzes existing market needs, identifies key competitors, and provides an initial assessment of the market's size and potential. The analysis delves into the global market trends for similar beverages, examining consumption patterns in Mexico to pinpoint specific opportunities. It also defines a preliminary customer profile for the target market.
B. Analysis of the Business Opportunity: This section expands on the initial opportunity assessment by conducting a thorough analysis of the Mexican business environment. It evaluates the economic, political, legal, and technological factors that could impact the venture's success. Further, it explores the socio-economic landscape of the target market, analyzing relevant cultural factors and habits that influence consumer behavior and purchasing decisions. This in-depth understanding of the context provides a solid foundation for the business strategy.
C. Business Plan: This comprehensive section presents the complete business plan for the malt beverage. It begins with an in-depth industry analysis, examining market trends, and identifying direct and indirect competitors. The analysis includes a detailed competitive strategy evaluation alongside the pricing strategies. This section further defines the target market with specificity, outlining the target customer's characteristics and geographic location. A crucial part of this section is the development of the company's strategic position, detailed through a SWOT analysis and a Five Forces analysis for the carbonated soft drink industry. The plan then outlines the company's operational structure, including descriptions of its facilities, organizational structure, and branding. It details the production plan, from machinery to sourcing materials and outlines the marketing strategy, encompassing positioning, distribution, pricing, and promotion. Finally, the plan includes initial financial projections to demonstrate the viability of the venture.
Keywords
Non-alcoholic malt beverage, Mexican market, business plan, market analysis, competitive analysis, business strategy, financial projections, operations plan, marketing strategy, SWOT analysis, Five Forces analysis, target market, distribution, pricing, promotion.
Frequently Asked Questions: Non-Alcoholic Malt Beverage Business Plan in Mexico
What is this document?
This document is a comprehensive business plan preview for a non-alcoholic malt beverage targeting the Mexican market. It includes a table of contents, objectives and key themes, chapter summaries, and keywords. The preview offers a detailed overview of the market analysis, competitive landscape, business strategy, operational plan, marketing strategy, and financial projections.
What are the main sections of the business plan?
The business plan is divided into three main sections:
- A. Opportunity Analysis Plan: This section analyzes the market opportunity, identifies competitors, assesses market size and potential, examines global and Mexican consumption patterns, and defines a preliminary customer profile.
- B. Analysis of the Business Opportunity: This section analyzes the Mexican business environment (economic, political, legal, and technological factors) and explores the socio-economic landscape and cultural factors influencing consumer behavior.
- C. Business Plan: This section provides a comprehensive business plan, including industry analysis (market trends, competitors, pricing strategies, target market), operational structure (facilities, organization, branding), production plan (machinery, materials, manufacturing), marketing strategy (positioning, distribution, pricing, promotion), and financial projections.
What are the key objectives and themes?
The key objectives are to assess the viability of the non-alcoholic malt beverage in the Mexican market, analyze the market opportunity and competitive landscape, develop a comprehensive business strategy, create financial projections and feasibility assessments, and develop an operational plan for production and distribution.
What market analysis is included?
The market analysis encompasses the global market for similar beverages, focusing on consumption patterns in Mexico. It identifies key competitors, analyzes market trends, defines the target market with specific characteristics and geographic location, and assesses pricing strategies within the competitive landscape. A SWOT analysis and a Five Forces analysis (for the carbonated soft drink industry) are also included.
What is the competitive analysis?
The competitive analysis identifies direct and indirect competitors in the Mexican beverage industry. It evaluates their strategies and pricing to inform the development of a robust competitive strategy for the non-alcoholic malt beverage.
What aspects of the business strategy are covered?
The business strategy encompasses operational planning (production, sourcing, distribution), marketing strategy (positioning, distribution channels, pricing, promotional activities, marketing budget), and financial projections (origin and use of funds, projected income and expenses).
What financial information is provided?
The financial section includes projected income and expenses, as well as the origin and use of funds. This information helps assess the financial viability of the venture.
What operational aspects are detailed?
The operational plan details the machinery required, potential suppliers of materials, manufacturing plans (including identification of productive operations, required materials, and production quantity), and transportation logistics.
What keywords are associated with this business plan?
Key words include: Non-alcoholic malt beverage, Mexican market, business plan, market analysis, competitive analysis, business strategy, financial projections, operations plan, marketing strategy, SWOT analysis, Five Forces analysis, target market, distribution, pricing, promotion.
- Quote paper
- Tobias von Essen (Author), 2016, Maltural. A Business Plan of a non-alcoholic Malt Soft Drink for the Mexican Market, Munich, GRIN Verlag, https://www.grin.com/document/380456
