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Diversity at Abercrombie & Fitch

Title: Diversity at Abercrombie & Fitch

Research Paper (undergraduate) , 2015 , 11 Pages , Grade: 1,0

Autor:in: Marina H. (Author)

Business economics - Offline Marketing and Online Marketing
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Summary Excerpt Details

Using the globally renowned fashion chain Abercrombie & Fitch as a case example, this report´s aim is to depict its diversity policy and to analyse how the organisation meets its policy in reality. An introduction to the main approaches of diversity policies shall be given in order to analyse Abercrombie & Fitch´s diversity policy. Next, it will analyse, how the company deals with diversity in reality. Comparing this policy with a current image of the reality, it is then discussed whether or not the policy is followed in practice.

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • Introduction
  • Policy
    • Diversity policies and the role of social justice and the business case
    • Abercrombie & Fitch's Diversity Policy
  • Abercrombie & Fitch's Diversity in practice
    • Race Discrimination claims
      • Terms of descent decree
    • Disability Discrimination claims
    • Religious Discrimination claims
  • Current status

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This report aims to illustrate Abercrombie & Fitch's diversity policy and analyze how the organization adheres to its policy in practice. The report investigates the main approaches to diversity policies and analyzes Abercrombie & Fitch's policy through the lens of the legal case, social justice, and business case arguments. It further examines the company's actions regarding diversity and compares them to its stated policy, concluding with an assessment of policy adherence in reality.

  • Diversity policies and their different approaches (legal, social justice, business case)
  • Abercrombie & Fitch's diversity policy and its alignment with the business case approach
  • Abercrombie & Fitch's actual practices regarding diversity and its marketing strategy
  • Analysis of discrimination claims and instances of exclusion based on race, disability, and religion
  • Assessment of the discrepancy between Abercrombie & Fitch's stated policy and its actual practice

Zusammenfassung der Kapitel (Chapter Summaries)

  • Introduction: The report introduces the concept of anti-discrimination laws and their impact on diversity policies within organizations. It highlights the importance of diversity policies in addressing discrimination and promoting equality, while acknowledging the gap between policy and practice. Using Abercrombie & Fitch as a case study, the report aims to analyze the company's diversity policy and its implementation in reality.
  • Policy: This section examines three main approaches to organizational diversity policies: the legal case, the social justice case, and the business case. The legal case emphasizes compliance with anti-discrimination legislation, while the social justice case focuses on the ethical imperative of equality. The business case argues that promoting diversity benefits organizations and highlights the potential for improved productivity and innovation.
  • Abercrombie & Fitch's Diversity Policy: This section analyzes Abercrombie & Fitch's diversity policy, which focuses on six key drivers: leadership commitment, employee engagement, measurement & accountability, communication, training & education, and policy integration. The company's policy statements emphasize the value of workforce diversity and its positive impact on business growth and inclusivity. The analysis suggests that the company's policy aligns with the business case approach, highlighting its benefits for the organization.
  • Abercrombie & Fitch's Diversity in practice: This section explores the contrast between Abercrombie & Fitch's stated policy and its actual practices. It highlights the company's exclusionary marketing strategy, which targets a specific demographic of young, attractive, and athletic customers. This strategy has extended to the company's hiring practices, with an emphasis on physical attractiveness and youth. Evidence suggests that the company has favored white sales staff, allocating employees from ethnic minorities to less visible roles. The section also outlines instances of alleged discrimination, including racial discrimination claims and allegations of exclusion based on disability and religion.

Schlüsselwörter (Keywords)

The main keywords and focus topics of this report include diversity policies, anti-discrimination legislation, social justice, business case, Abercrombie & Fitch, exclusionary marketing, race discrimination, disability discrimination, religious discrimination, and the discrepancy between stated policy and actual practice.

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Details

Title
Diversity at Abercrombie & Fitch
College
University of Ulster
Grade
1,0
Author
Marina H. (Author)
Publication Year
2015
Pages
11
Catalog Number
V382972
ISBN (eBook)
9783668589346
ISBN (Book)
9783668589353
Language
English
Tags
Diversity Abercrombie & Fitch Policy Religious Discrimination Claims Disability Discrimination Claims
Product Safety
GRIN Publishing GmbH
Quote paper
Marina H. (Author), 2015, Diversity at Abercrombie & Fitch, Munich, GRIN Verlag, https://www.grin.com/document/382972
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