Leseprobe
Inhalt
Introduction
Conceptual model and hypothesis development
Services marketing and professional services
Legal services and credence attributes
Future buying intentions
Perceived value of services
Commitment
Research methodology
Analysis and results
Assessment of the measurement model
Assessment of the structural model
Competing model
Discussion
Perceived value of services -> Future buying intentions
Affective commitment -> Future buying intentions
Calculative commitment -> Future buying intentions
Calculative commitment -> affective commitment – model II/model III
Theoretical contributions
Managerial contributions
Research limitations
Appendix A
References
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- Arbeit zitieren
- Dr. Katja Friedrich (Autor:in), 2016, Future buying intentions for complex transactional legal services, München, GRIN Verlag, https://www.grin.com/document/384526
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