In today’s digital era, the internet is the most powerful marketing tool for the exposure of several businesses that exist globally. The digital era has been boosted by advancement in technology. The advent of mobile phones and private computers has increased online presence and internet access by millions of individuals throughout the world. Social media is the latest digital milestone that offers interactive and productive platforms for buyers and sellers (Wynne, 2012). Hence, business has adopted social media marketing strategies to improve their performance. Salford Business School is one of the institutions that heavily rely on online presence through digital platforms to reach its target market.
This analysis aims to determine how the institution through its website it manages to increase search results. Recommendation and strategic plan for improvement are also drawn based on the findings.
Table of Contents
- Introduction
- Scholarship
- Analysis
- Evaluation of Current Rank
Objectives and Key Themes
This analysis aims to determine how the University of Salford, through its website, manages to increase its search results. Recommendations and a strategic plan for improvement are drawn based on the findings.
- The importance of digital marketing in today's business environment
- The role of social media marketing in reaching target markets
- Analyzing the website's performance and identifying areas for improvement
- Understanding key factors that influence website ranking
- Developing strategic recommendations for enhancing website visibility
Chapter Summaries
- Introduction: This chapter introduces the growing importance of digital marketing in today's business world, with a focus on the impact of social media and the increasing online presence of businesses.
- Scholarship: This chapter provides background information on the University of Salford, highlighting its status as a leading learning institution and its reliance on online presence to reach a global audience.
- Analysis: This chapter presents an analysis of the University's website, examining its content and structure. It also discusses the key search terms used by competitors and analyzes the website's current ranking.
- Evaluation of Current Rank: This chapter provides a detailed evaluation of the University's website ranking based on Google page rank, CPR Rank, and other relevant metrics. It highlights areas of strength and identifies areas for improvement.
Keywords
The main keywords and focus topics of this text include digital marketing, social media marketing, website ranking, search engine optimization (SEO), keyword analysis, competitor analysis, and web presence.
Frequently Asked Questions
What is the main goal of the University of Salford digital marketing analysis?
The analysis aims to determine how the University of Salford uses its website to increase search results and provides a strategic plan for further improvement.
What factors are used to evaluate the website's performance?
Performance is evaluated based on Google page rank, CPR Rank, keyword analysis of competitors, and the overall structure of the website.
Why is social media considered a "digital milestone" in this study?
Social media offers interactive platforms that allow businesses and institutions to engage directly with buyers and students, making it a powerful tool for modern marketing.
What is the role of SEO in the institution's strategy?
Search Engine Optimization (SEO) is used to enhance website visibility and ensure the university reaches its target global audience effectively through higher search rankings.
How does the digital era affect business performance according to the text?
Advancements in technology, such as mobile phones and PCs, have increased online presence, requiring businesses to adopt digital strategies to remain competitive.
- Quote paper
- Tina Wamae (Author), 2017, Digital Marketing. Search and Social Media Marketing, Munich, GRIN Verlag, https://www.grin.com/document/385412
