The Consultancy Report on the Cranvilles Department Store will firstly analyse the business and its internal capacities and external influences, will then list aims and objectives suitable to the current situation and will showcase a solution to implement these. The internal analysis will be conducted with help of a SWOT analysis, highlighting amongst others the strength of Cranvilles quality customer service and the weakness of their missing online presence. External factors will be illustrated though a SLEPT analysis, resulting in the definition of aims and objectives, through the SMART approach. As the current situation of Cranvilles consists of the company only administering one shop in central New York, without an online shop nor an online presence, the need to keep up with the competition, to keep the business successful has emerged. The internet is becoming more and more important for businesses, as new technologies are introduced permanently and customers are getting used to rather buying online, than in store. Therefore the objectives of Cranvilles include the development of an e-business strategy, in form of the website Cranvilles.com and an app, and the modernisation of internal processes by setting up an intranet further described in the solution part. Benefits and costs will grant justification, followed by the project plan in form of a Gantt chart including distinct steps for the implementation. Lastly possible risks will be evaluated, giving sufficient information on the implementation before the final conclusion is drafted. The development of the website, app and intranet will be conducted within the next 11 months, promoting the brand and strength of quality customer service by expansion to different channels. A wider customer base in different segments will be gained and increase sales by 30% and profits by 15% within the first 6 months of performance. Further efficiency of operational processes will be enhanced by a better communication system in form of an intranet.
Inhaltsverzeichnis (Table of Contents)
- 1.0 EXECUTIVE SUMMARY
- 2.0 PROJECT OUTLINE AND SOLUTION
- 2.1 Introduction
- 2.2 Outline
- 2.3 SWOT analysis
- 2.4 SLEPT analysis
- 2.5 Aims and objectives
- 2.6 Solution
- 3.0 JUSTIFICATION
- 3.1 Benefits and Costs
- 4.0 IMPLEMENTATION
- 4.1 Project plan
- 4.2 Risk Assessment plan
- 5.0 CONCLUSION
- 6.0 REFERENCES AND FIGURES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This Consultancy Report examines Cranvilles Department Store, analyzing its internal capabilities and external influences. The report then outlines aims and objectives suitable to the current situation and presents a solution to implement them. The report aims to provide a comprehensive understanding of Cranvilles' current state and to propose a digital strategy to ensure its continued success.
- Developing a digital strategy for Cranvilles Department Store.
- Identifying and leveraging Cranvilles' strengths, such as its high-quality customer service.
- Addressing Cranvilles' weaknesses, particularly its lack of online presence.
- Analyzing external factors that influence Cranvilles' business.
- Developing a plan to implement the proposed digital strategy.
Zusammenfassung der Kapitel (Chapter Summaries)
- 1.0 EXECUTIVE SUMMARY: Provides an overview of the report, outlining its key findings and recommendations. It highlights the need for Cranvilles to adapt to the changing retail landscape by implementing a digital strategy.
- 2.0 PROJECT OUTLINE AND SOLUTION: This section delves into the details of the proposed digital strategy. It includes an introduction to Cranvilles Department Store, outlining its current business model and the challenges it faces. It then outlines the strategic analysis process, including the SWOT and SLEPT analyses. This section also defines aims and objectives for the implementation of the new digital strategy.
- 3.0 JUSTIFICATION: This chapter focuses on the benefits and costs associated with implementing the proposed digital strategy. It aims to provide a clear justification for the investment required.
- 4.0 IMPLEMENTATION: This section outlines the project plan for implementing the digital strategy. It includes a Gantt chart to illustrate the timeline and key milestones. This chapter also addresses potential risks and outlines a risk assessment plan.
Schlüsselwörter (Keywords)
This report focuses on the development of a digital strategy for Cranvilles Department Store, encompassing key themes such as online presence, customer service, SWOT analysis, SLEPT analysis, e-business strategy, and project implementation. The report utilizes frameworks like the SMART model and Gantt charts to guide the strategy development and implementation process.
- Quote paper
- Judith Köstler (Author), 2015, Consultancy Report on the Cranvilles Department Store. External Influences, Business and Internal Capacities, Munich, GRIN Verlag, https://www.grin.com/document/385868
