Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry

A case study of Sainsbury's Becton


Case Study, 2017

25 Pages, Grade: 4.50


Excerpt


Content

1.0 Introduction

2.0 Main Literature

3.0 Methodology
3.1 Discuss in detail types of methodologies used in research (quantitative and qualitative)
3.2 Explain types of research techniques/approaches (quantitative and qualitative)
3.3 Discuss your means of data collection
3.4 Data analysis and interpretation

4.0 Discussions and findings (Critical review of the results of the research)

5.0 Recommendation and action plan

6.0 Conclusion

References

Excerpt out of 25 pages

Details

Title
Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry
Subtitle
A case study of Sainsbury's Becton
College
University of East London
Grade
4.50
Author
Year
2017
Pages
25
Catalog Number
V387023
ISBN (eBook)
9783668610514
ISBN (Book)
9783668610521
File size
890 KB
Language
English
Keywords
CRM, implementation, strategy, consumer
Quote paper
Silvia Stamenova (Author), 2017, Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry, Munich, GRIN Verlag, https://www.grin.com/document/387023

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