Bear Nibbles is a London based company that specializes in the baking and production of natural foods from baked fresh fruit. The company came into existence as a result of Hayley Gait-Golding’s passion for nutrition and food, which eventually resulted in the development of a healthy snack instead of mere colorless dried fruit. What started from the home basement, went on to later transform into the biggest names in the industry, mainly attributed to Gait-Golding’s consistency, hard work and complete cooperation by her father and husband who still work with Gait-Golding.
This paper aims to study the case of Bear Nibbles in context of strategic marketing. The aim is to make use of strategic marketing tools in order to conduct external and internal environment analysis, competitor analysis, and customer analysis, analysis of its internal situation and an analysis of its current position. This will be done by virtue of a variety of strategic marketing tools and models in order to understand how the company has managed to reach such unprecedented growth. The paper will also give a hands-on experience working with the different theoretical approaches and models in strategic marketing.
Table of Contents
- Introduction
- Analysis of External Environment
- PESTEL analysis
- Political
- Economic
- Social
- Technological
- Environmental
- Legal
- Main Trends Apparent in the Industry
- Key Strategic Issues
Objectives and Key Themes
This paper aims to analyze the case of Bear Nibbles in the context of strategic marketing. The objective is to utilize strategic marketing tools to conduct an in-depth analysis of the company's external and internal environment, competitor analysis, customer analysis, and its current position. This analysis will be achieved by applying various strategic marketing tools and models to understand how Bear Nibbles has achieved unprecedented growth.
- Environmental analysis to identify key external and internal factors impacting Bear Nibbles' operations.
- PESTEL analysis to assess the influence of political, economic, social, technological, environmental, and legal forces on Bear Nibbles' strategic decisions.
- Analysis of Bear Nibbles' internal situation to understand its strengths, weaknesses, opportunities, and threats.
- Customer analysis to gain insights into the needs, preferences, and behaviors of Bear Nibbles' target market.
- Competitive analysis to evaluate the competitive landscape and identify potential challenges and opportunities.
Chapter Summaries
The paper begins by introducing Bear Nibbles, a London-based company specializing in natural baked fruit snacks. The company's success is attributed to its founder's passion for nutrition and the company's commitment to producing healthy and flavorful snacks. The paper then delves into a detailed analysis of Bear Nibbles' external environment using the PESTEL framework. This analysis examines the political, economic, social, technological, environmental, and legal forces that impact the company's operations and growth prospects.
The paper examines the political landscape in the UK, Bear Nibbles' home market, and explores potential challenges and opportunities associated with international expansion. It also analyzes the economic climate, including GDP, personal disposable income, and the impact of free market economies on Bear Nibbles' growth. The social analysis focuses on health concerns related to children's nutrition and the increasing demand for healthy snacks. Technological advancements and their influence on production efficiency, online shopping trends, and consumer behavior are also explored.
The environmental analysis examines the growing consumer awareness of environmental issues and the importance of eco-friendly products. Finally, the paper examines the legal landscape, including government regulations that impact pricing strategies and other operational aspects of Bear Nibbles' business.
Keywords
The key focus topics of the paper include strategic marketing, external environment analysis, PESTEL analysis, competitor analysis, customer analysis, internal situation analysis, and the case study of Bear Nibbles. The paper explores themes such as healthy snack options, consumer trends, technological advancements, environmental sustainability, and the challenges and opportunities of global expansion.
- Quote paper
- Yasir Khan (Author), 2017, The marketing strategies of the Bear Nibbles Company in London, Munich, GRIN Verlag, https://www.grin.com/document/411988
