Co-Branding. Strategy to strengthen brands


Seminar Paper, 2017

19 Pages, Grade: 1,7


Excerpt


Inhaltsverzeichnis

1. Introduction

2. Brands and co-branding
2.1 Brands
2.2 Co-Branding

3. Chances and risks of Co-Branding
3.1 Chances of Co-Branding
3.2 Risks of Co-Branding

4. Nike+iPod - A successful case of co-branding?

5. Conclusion

Excerpt out of 19 pages

Details

Title
Co-Branding. Strategy to strengthen brands
College
ISEC-Institut Supérieur de l’Économie (dern. eufom University)
Course
Wirtschaftspsychologie
Grade
1,7
Author
Year
2017
Pages
19
Catalog Number
V412529
ISBN (eBook)
9783668646292
ISBN (Book)
9783668646308
File size
549 KB
Language
English
Keywords
Co-branding, branding, strategy, international, strategies
Quote paper
Ann-Sophie Theuring (Author), 2017, Co-Branding. Strategy to strengthen brands, Munich, GRIN Verlag, https://www.grin.com/document/412529

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