A successful company needs a good Global marketing strategy if it wishes to enter the international arena with its products and services. This is the process of being able to adjust a company’s marketing strategy to allow it to adapt in countries different to that of the home country. This strategy will vary from region to region based on different aspects of the chosen target market and country. The purpose of this report is to identify the global challengers, composed of threats and opportunities that a firm from a rapidly developing economy faces alongside providing indications on how to help this firm become a global player. This report will emphasise on a firm from a rapidly developing economy which is Grupo Mexico, a mining company which is located in Mexico. It will look at the background of the company and what has enabled this company to succeed in such a competitive industry domestically and internationally. Throughout the basis of such research this will then build upon developing an outline global marketing strategy to challenge its competitors within the market.
Future supplies of non-renewable resources get harder to obtain every time a location is depleted of its natural resource. Identifying what resources are needed and the capabilities available to a firm enable it to enter a very competitive yet lucrative market. With natural resources being very scarce to find and very difficult to extract becomes a great challenge to companies working in this sector. Although this is a difficult proses, Chibana (2017) states that natural resources make the world go around which suggest the worlds requirement for such commodity is greater than any other which indicate that customer wants and needs for this product are high. The company Grupo Mexico is vastly diverse in mining and copper production, rail transportation and infrastructure. The company unit that this paper will focus on is with high references to its copper mining and production processes as this is its greatest asset.
Inhaltsverzeichnis (Table of Contents)
- 1.0 Introduction
- 2.0 Company Overview
- 2.1 Reasons for its success
- 2.2 Rational for choosing the business unit in copper production
- 3.0 International Industry/Market sector
- 3.1 Environmental Trends
- 3.2 Pestle Analysis
- 4.0 Recommendations
- 4.1 Market/Geographical Development
- 4.2 Marketing Mix
- 4.3 Product life cycle
- 4.4 Branding
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The purpose of this report is to identify the global challenges and opportunities a firm from a rapidly developing economy faces, alongside providing insights on how to help this firm become a global player. The report will emphasize on Grupo Mexico, a mining company located in Mexico, and its copper production unit. It will analyze the company's background and its success in a competitive industry, both domestically and internationally. The report aims to develop an outline global marketing strategy to challenge competitors within the market.
- Global marketing challenges and opportunities for companies in developing economies
- Success factors for companies in the mining industry
- Developing a global marketing strategy for a mining company
- The role of copper in the global economy
- Environmental considerations in the mining industry
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1: Introduction This chapter introduces the concept of global marketing strategy and its importance for companies entering the international market. It discusses the challenges and opportunities facing companies from rapidly developing economies and sets the context for the report by focusing on Grupo Mexico, a mining company from Mexico.
Chapter 2: Company Overview This chapter provides a comprehensive overview of Grupo Mexico, a Mexican mining company specializing in copper production. It discusses the company's history, its growth through acquisitions, its focus on sustainable development, and its vertically integrated supply chain. The chapter also explores the reasons for Grupo Mexico's success, highlighting its locational advantages and its diversification into various industries, including rail transportation and infrastructure.
Chapter 3: International Industry/Market Sector This chapter delves into the international industry and market sector of copper production. It discusses the increasing demand for copper due to its diverse applications in various technologies, such as computers, home appliances, and wind turbines. The chapter also highlights the competitive nature of the market and the role of South American countries, particularly Chile and Peru, as major copper producers. The chapter analyzes the environmental trends within the copper industry, including copper demand and supply and global consumption, and their implications for mining companies.
Chapter 4: Recommendations This chapter provides recommendations for Grupo Mexico's global marketing strategy, focusing on market/geographical development, marketing mix, product life cycle, and branding. It aims to help the company minimize threats and maximize opportunities to compete internationally in the copper market.
Schlüsselwörter (Keywords)
This report focuses on the global marketing strategy of a mining company in the copper production industry. Key terms include: global marketing strategy, developing economies, mining industry, copper production, locational advantages, vertically integrated supply chain, global challenges and opportunities, PESTLE analysis, market development, marketing mix, product life cycle, branding, environmental considerations, and sustainable development.
- Quote paper
- Anonym (Author), 2017, The "Grupo Mexico". Identifying the challenges and opportunities of global marketing, Munich, GRIN Verlag, https://www.grin.com/document/412896
