This term paper deals with the strategic management of the company Marks and Spencer which has become a leading British retail icon since its conception more than a hundred years ago. The book deals in the first part with the company profile, the industry evolution, the current strategic position. The second part contains an industry analysis and market failures. It ends with re-strategizing.
Inhaltsverzeichnis (Table of Contents)
- Company Profile
- Industry Evolution
- Current Strategic Position
- Industry Analysis
- PESTEL Analysis
- Market Failures
- Mintzberg's 5 Ps Concept
- Risk Analysis
- Strategic Drift
- SWOT Analysis
- Blue Ocean to Red Ocean
- Sustainability
- Re-Strategising
- Strategic Objectives
- Ansoff Matrix
- Resource Management
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document provides a comprehensive analysis of Marks & Spencer's (M&S) strategic direction and its implications for market advancement. It examines the company's current strategic position, analyzes industry trends, and explores strategies for re-strategizing to achieve competitive advantage.
- Industry Evolution and its Impact on Retail Strategy
- The Importance of Strategic Drift and Adaptability
- M&S's Strategic Priorities and their Implementation
- Analysis of Market Failures and Competitive Challenges
- Sustainability and Ethical Considerations in Business Practices
Zusammenfassung der Kapitel (Chapter Summaries)
- Company Profile: This chapter introduces Marks & Spencer, providing an overview of its history, size, financial performance, and key product categories. It also examines the company's presence in the UK and international markets.
- Industry Evolution: This chapter analyzes the evolving landscape of the retail industry, highlighting challenges and opportunities for companies like M&S. It explores the impact of factors such as online shopping, changing consumer preferences, and global competition on the retail sector.
- Current Strategic Position: This chapter examines M&S's current strategic position, focusing on its recent initiatives and efforts to adapt to changing market dynamics. It discusses the company's sustainability strategy, loyalty programs, and attempts to recapture market share.
- Industry Analysis: This chapter delves into a comprehensive analysis of the retail industry, utilizing frameworks such as PESTEL and Mintzberg's 5 Ps Concept to identify key drivers and challenges. It examines market failures and explores the implications of risk on M&S's operations.
- Strategic Drift: This chapter examines the concept of strategic drift and its impact on M&S. It analyzes the company's SWOT (Strengths, Weaknesses, Opportunities, Threats) profile, evaluating its strengths and weaknesses in relation to its current competitive environment.
- Re-Strategising: This chapter explores strategies for re-strategizing M&S to achieve long-term success. It discusses the company's strategic objectives and utilizes the Ansoff Matrix to analyze potential growth strategies.
- Resource Management: This chapter focuses on the management of resources, highlighting the importance of optimizing resources to achieve strategic goals. It examines how M&S can leverage its resources to enhance its competitive advantage.
Schlüsselwörter (Keywords)
This document focuses on strategic management in the context of the retail industry, exploring key themes such as industry evolution, strategic drift, sustainability, market analysis, and resource management. It examines the case of Marks & Spencer, analyzing its strategic priorities, competitive challenges, and potential future directions.
- Quote paper
- Ravi Sivalingam (Author), 2015, Strategic Management. Industry Analysis, Strategic Drift and Re-Strategizing, Munich, GRIN Verlag, https://www.grin.com/document/415823
