This paper shows how research could be done on the topic of Tourism in Edinburgh, Scotland. The focus here lies on the theory of research rather than the conduction of the research itself. Methodology, Methods and approaches to research were explored.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Context
- Methodology and Methods
- Qualitative research design
- Quantitative Research design
- Qualitative Methods
- Quantitative Methods
- Sampling
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research paper aims to investigate the impact of the sharing economy, particularly Airbnb, on the hotel industry in Edinburgh. The study will utilize a quantitative methodology, analyzing secondary data from public sources and conducting a survey of 400 individuals who have visited Edinburgh in the past year and stayed in either a hotel or alternative accommodation. The research seeks to understand the specific impact on hotel occupancy, revenue, and pricing strategies in light of the growing popularity of Airbnb and similar platforms.
- The emergence and evolution of the sharing economy
- The impact of the sharing economy on the hotel industry
- The role of Airbnb in the sharing economy
- The impact of Airbnb on hotel occupancy, revenue, and pricing
- Comparative analysis of the impact of Airbnb on hotel industries in different countries
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the research question and outlines the methodology to be used. It highlights the growing popularity of Airbnb and other platforms within the sharing economy, emphasizing its potential impact on the traditional hotel industry in Edinburgh.
- Context: This chapter provides a comprehensive overview of the sharing economy, defining its key features and exploring its historical development. It analyzes the different aspects of the sharing economy, such as peer-to-peer business models and the role of online platforms. It highlights the rise of platforms like Airbnb and Uber and discusses their impact on different industries.
- Methodology and Methods: This chapter delves into the research methodologies employed in the study, focusing on both qualitative and quantitative approaches. It discusses the strengths and limitations of each approach and how they will be utilized to answer the research question. The chapter provides a detailed explanation of the qualitative and quantitative research designs, data collection methods, and data analysis techniques.
Schlüsselwörter (Keywords)
Key terms and concepts explored in this research include the sharing economy, Airbnb, hotel industry, Edinburgh, quantitative methodology, secondary data analysis, survey research, hotel occupancy, revenue, pricing, and comparative analysis. The study focuses on the impact of the sharing economy, particularly Airbnb, on the hotel industry in Edinburgh, utilizing quantitative methods to analyze data and draw conclusions.
- Quote paper
- Marcel Strangmueller (Author), 2017, Business Research Methods. Impact of the sharing economy on hotels in Edinburgh, Munich, GRIN Verlag, https://www.grin.com/document/417200
