Leseprobe
Table of Contents
1. Introduction
2. Strategie Evaluation of Burberry
2.1 Environmental analysis
2.1.1 Focused PESTEL analysis
2.1.2 Focused Porter's 5 forces
2.2 Analysis of strategic Capabilities
2.2.1 VRIO analysis
2.2.2 Value Chain analysis
2.3 International Strategies
2.3.1 Modes of international market entry
2.3.2 Porter's 4 international strategies
3. TOWS - analysis
3.1 Burberry's Threat
3.2 Burberry's Opportunity
3.3 Burberry's Weaknesss
3.4 Burberry's strengths
4. Recommendation for Burberry's future
Reference list
Appendices
Appendix 1: PESTEL (Thompson etai 2017, pettinger 2004)
Appendix 2: Porter's Five forces model (Lynch 2015, Van Deusen et al 2007)..
Appendix 3: VRIO analysis (Lynch 2015, Johnson etai 2015)
Appendix 4: Value Chain (Johnson et al 2015, Thompson et al 2017)
Appendix 5: Modes of international market entry (Thompson et al 2017, Lynch 2015)
Appendix 6: Porter's 4 international strategies (Thompson et al 2017, Johnson et al 2015)
Appendix 7: TOWS - analysis
- Arbeit zitieren
- Marcel Strangmueller (Autor:in), 2017, Economic Strategies. Potential Improvements of Burberry, München, GRIN Verlag, https://www.grin.com/document/417203
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